World Branding Forum

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Adidas has settled its dispute with Kanye West over his 2022 antisemitic remarks, ending their Yeezy partnership. Adidas, the famous activewear brand, has reached an...

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Fashion Sport

Les Mills and Adidas Stage ‘Fitness Rave’ in Berlin for Next-Gen Athletes

Rene Andre

October 22, 2024October 22, 2024

LES MILLS and Adidas have teamed up to throw down a fitness party that rocked Berlin to its core with its LES MILLS LIVE BERLIN last weekend. LES MILLS LIVE BERLIN presented with adidas – inspiring training communities through high-octane workouts and infusing the world-renowned festival with Berlin’s iconic nightclub energy for a one-of-a-kind ‘fitness rave’.

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Branding Campaigns Featured News

Handball Spezial Gets a Pastel Makeover in the Latest Adidas Originals X Sporty & Rich Collabs

Jordan

May 24, 2024May 24, 2024

adidas Originals and Sporty & Rich return for the latest instalment of their collaborative partnership, features three designed variations of the Handball Spezial.

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General News

Adidas Faces Loss, Eyes Rebound in Revenue Growth by 2024

Nurul Rustam

March 14, 2024

In 2023, Adidas experienced stagnant currency-neutral revenues compared to the previous year, while in terms of euros, revenues decreased by 5% to €21.4 billion. The...

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Advertising Design Featured General News Sport

Anthony Edwards Debuts His First Adidas AE 1 Iconic Sneaker

Maheen Fatima

December 8, 2023

While setting a new hype, this German sportswear manufacturer, Adidas, disrupts the basketball sneaker landscape by unveiling its iconic Adidas AE 1 sneaker. Excitingly, this...

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Campaigns Featured Industry News

Adidas Yeezy Slides “Salt” Revealing in 2024

Maheen Fatima

November 14, 2023

Adidas Yeezy Slides "Salt" is all set to Grace Sneaker Shelves in 2024! The Adidas Yeezy Slides "Salt" draws to a close in 2023. The...

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Branding Design Featured General Marketing News

adidas Y-3 Reveals Fall/Winter Chapter 3 Collection

Maheen Fatima

August 7, 2023

adidas Y-3 has revealed its stellar Chapter 3 collection, keeping abreast of its conceptual drive. While exploring these athletic silhouettes, one can look at them...

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Branding Campaigns Featured Marketing Sport Videos

Arsenal and adidas Introduce 23/24 Away Kit in Latest Campaign

Ashley Ooi

July 21, 2023

Islington-based football club Arsenal has unveiled its 23/24 away kit with adidas, paying homage to the club’s roots in a powerful audio marketing campaign. Together,...

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Advertising Branding Featured General News

Adidas and Prada Joint Venture on Football Boot Collection

Maheen Fatima

May 25, 2023May 25, 2023

Addidas' high performance and Prada's unique designs combine to yield an exclusive football boot collection. This year, these two sportswear and Italian luxury houses showcase...

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Campaigns Featured Marketing News

Adidas announces a new international partnership with Peloton

Joshua Hughes

March 23, 2021March 23, 2021

Adidas and Peloton are joining forces to further foster a sense of community and acceptance, while empowering people to be the best version of themselves...

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Design Featured News

Adidas and the LEGO Group embark on a multi-year partnership

Eliza Jane

October 20, 2020

The Adidas and Lego collaboration is set to inspire creativity and foster a playful, positive, and inclusive world for adults and children from and background...

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Campaigns Featured News

Adidas aims to drive positive change in and through football

Eliza Jane

October 8, 2020

The Adidas Football Collective is a new movement committed to creating change through football, that brings together past, current and future initiatives aiming to empower...