Olivia Pearce, Author at World Branding Forum

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Popcorn Sutton Distilling has released a new name and bottle for its leading Popcorn Sutton brand, which was distilled legally for the first time beginning...

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Norm Macdonald “Assumes The Suit” As The Real Colonel Sanders in New KFC Campaign

Olivia Pearce

August 17, 2015August 17, 2015

On the heels of the widely lauded May ad campaign, Kentucky Fried Chicken continues to weave Colonel Sanders into the fabric of American pop culture...

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Branding Featured News

Jacob’s Creek Sets Up To Serve At The US Open

Olivia Pearce

August 14, 2015

Jacob's Creek has entered into a partnership to become the Official Wine and Promotional Partner of the US Open Tennis Championships. The multi-year partnership will...

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Campaigns Featured News

FrieslandCampina Asia’s Drink.Move.BeStrong Nutrition Campaign Wins At Best CSR Practices Awards

Olivia Pearce

August 12, 2015

FrieslandCampina, one of the world's biggest dairy companies, was crowned the winner for Best Use of CSR Practices in FMCG at the 5th Best CSR...

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Branding Featured News

Virgin America Celebrates 8 Years Of Flying In Style

Olivia Pearce

August 7, 2015

Airline Marks its 8th Birthday with a Fare Sale to Thank Loyal Flyers, a Special Proclamation by the Mayor of San Francisco and "Virgin America...

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Branding Featured News

Seiko Opens First “Seiko Premium Boutique” in Ginza, Tokyo, with Wang Leehom

Olivia Pearce

August 6, 2015

The boutique is the first shop to carry Seiko's three luxury brands exclusively: Grand Seiko, Credor and Galante, and is situated in the high-end Ginza...

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Featured News Social Media Technology Videos

How A Superstar Launches A New Brand – Cristiano Ronaldo Introduces ROC Live Life Loud

Olivia Pearce

August 5, 2015August 6, 2015

Monster has Partnered with the Soccer Superstar to Come Up With His Own Headphones and Speakers Brand When most people want to launch a new...

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Campaigns Featured News Videos

MetLife Hong Kong’s New Brand Campaign Encourages People To Light Up Their Dreams

Olivia Pearce

August 4, 2015

MetLife Hong Kong has launched a new “Light Up Your Dreams with MetLife Hong Kong” brand campaign, which aims to inject Hong Kong people with...

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AT&T’s Latest ‘It Can Wait’ Campaign Video Gets the Message Across

Olivia Pearce

July 29, 2015

Picture this. You’re driving in your neighborhood. Your phone beeps. You take your eyes off the road for just a second. What happens next… could...

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Industry News

David S. Taylor is New P&G President and Chief Executive Officer

Olivia Pearce

July 29, 2015

A.G. Lafley to Become Executive Chairman The Procter & Gamble Company has announced that David S. Taylor (pictured), Group President of Global Beauty, Grooming and...

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Branding Featured News

Golf Brand Callaway Signs Former World No. 1 Amateur, Ollie Schniederjans

Olivia Pearce

July 27, 2015July 28, 2015

22-year-old Georgia Tech Alumni adds to Callaway's Impressive Roster of Young Star Players Callaway Golf has reached a Staff Pro agreement with Ollie Schniederjans, the...