Olivia Pearce, Author at World Branding Forum

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The world’s first of its kind, users of the revamped classic can now drive the vehicle from a wheelchair or ride as a passenger Ford...

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Branding Featured News

British Airways Scales Up with Stansted Flights

Olivia Pearce

February 9, 2016February 9, 2016

From 28 May 2016, the aviation giant is set to launch trips to the popular holiday sunspots of Faro, Malaga, Palma, and Ibiza British Airways...

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Branding Campaigns Featured News Videos

Wendy’s Serves Uniqueness with Deliciously Different

Olivia Pearce

February 8, 2016February 8, 2016

The push is designed to showcase the exclusivity of the marque and its classics which begin with its Dave’s Single speciality hamburger Quick service chain,...

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Branding Campaigns Featured News

Bridgestone and the NFL Renew Sponsorship Deal

Olivia Pearce

February 5, 2016February 5, 2016

The deal extends an eight-year relationship as well as advances the Bridgestone Performance Moments campaign platform Bridgestone and the National Football League have entered into...

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Branding Featured News

Columbia Hits the Ground Running with Montrail

Olivia Pearce

February 4, 2016February 4, 2016

From spring 2017, the apparel, footwear, and accessories in its trail running segment will be badged Columbia Montrail Columbia Sportswear Company has introduced a realignment...

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Branding Campaigns Featured News Videos

Kia Appoints Walken to #AddPizzazz to New Optima

Olivia Pearce

February 3, 2016February 3, 2016

Dubbed Walken Closet, the spot is a campaign centrepiece spotlighting the 2016 Optima as a vibrant alternative for an inspiring ride Kia Motors America has...

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Branding Campaigns Featured News Videos

Heinz Adds Flavour with #MeettheKetchups Push

Olivia Pearce

February 2, 2016February 2, 2016

Featuring its latest spot, Wiener Stampede, the roll-out marks the launch of the new campaign introducing the entire Heinz’s family Heinz is returning to the...

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Branding Campaigns Featured News Videos

Foresters Financial Makes Love Happen for Valentine’s

Olivia Pearce

February 1, 2016February 1, 2016

The new push aims to educate families on the benefits of life insurance and highlights how nearly a third of households have no coverage Foresters Financial Services...

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Branding Campaigns Featured News Videos

Hallmark Hails Valentine’s with #CareEnough

Olivia Pearce

January 29, 2016January 29, 2016

The push entails a series of videos featuring couples who share their sentiments over the impact of a Hallmark card and heartfelt message Hallmark has...

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Branding Design Featured News

Barbie Dolls Up with Fresh Looks and Variety

Olivia Pearce

January 28, 2016January 28, 2016

The fresh releases are accompanied by an eclectic array of skin tones, hairstyles, and outfits for diversity and to drive the imagination Barbie has expanded...

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Branding Featured Marketing News

Red Bull Races to the Tracks for New Rallycross Season

Olivia Pearce

January 27, 2016January 27, 2016

The team again takes racing to the fans with purpose-built racetracks in unexpected settings convenient to major markets The Red Bull Global Rallycross is taking...

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Branding Campaigns Featured News Videos

Persil Prepares for Super Bowl Debut of ProClean

Olivia Pearce

January 26, 2016March 22, 2016

The TVC will feature the brand's stain-fighting champ—ProClean. Premiering on 7 February 2016, its prologue is available for viewing Henkel is set to launch its...