Joshua Hughes, Author at World Branding Forum

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The carmaker resurfaces with a second football season for the U.S. market, marking the extension of its marketing campaign for the new look 2016 Sorento CUV...

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Branding Featured News

Starwood Signs Seven in Africa and Indian Ocean

Joshua Hughes

October 1, 2015October 1, 2015

The new deals are aimed at strengthening its position in Nigeria and Egypt, increasing its presence in Senegal, and penetrating into the markets of Mali,...

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Branding Featured News

Four Points Reaches New High with Upcoming Hotel Launches

Joshua Hughes

September 30, 2015September 30, 2015

Reaching the 200 mark, the Starwood hospitality brand has plans to unveil 12 new properties across America, Turkey, Algeria, Canada, India, Taiwan, and more Boasting the...

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Advertising Campaigns Featured News Videos

The North Face Kick Starts First Global Advertising Push

Joshua Hughes

September 29, 2015September 29, 2015

Leveraging broadcast, online, and out-of-home media, the long-time brand launches pilot global campaign in more than 10 markets worldwide including the United Kingdom Global outdoor...

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Advertising Featured News Videos

Leo Burnett Debuts Greenhouse in Chicago to Beef Up Content

Joshua Hughes

September 28, 2015September 28, 2015

Greenhouse activates reactive content, aiding with turn-around, and is currently assigned to 16 Leo Burnett and Arc client brands Leo Burnett Chicago has launched Greenhouse,...

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Advertising Featured Industry News

Theorem Beefs Up Digital with FaR Partners Acquisition

Joshua Hughes

September 25, 2015September 25, 2015

The takeover aims to provide media owners with unique insight into performance and commercial potential with an ability to scale digital capabilities Digital media and marketing...

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Advertising Campaigns Featured News

The Luxury Collection Launches $700 Million Global Campaign

Joshua Hughes

September 24, 2015

The Luxury Collection, part of Starwood Hotels & Resorts, has kick-started a multi-million dollar ad push across its worldwide markets The Luxury Collection, under Starwood Hotels...

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Advertising Campaigns Featured News

Roberto Coin Unveils Brand Ambassador for 2015 Campaign

Joshua Hughes

September 23, 2015September 23, 2015

Arizona Muse makes the cut as the face of the Italian jeweller’s latest push which leverages print and digital to unveil its newest collections International Italian...

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Branding Design Featured News

St. Regis Marries Style to Locality with Marchesa Collaboration

Joshua Hughes

September 22, 2015September 22, 2015

The partnership between St. Regis Hotels & Resorts and Marchesa outlines Starwood’s commitment to signature wedding experiences for its global clientele Starwood Hotels & Resorts luxury...

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Branding Campaigns Featured News Videos

Ameriprise Financial Gets Smart with Be Brilliant

Joshua Hughes

September 21, 2015September 21, 2015

The brand continues to promote lasting relationships between its advisors and investors after 121 years and is using a rigorous campaign to drive the message home American asset management and...

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Advertising News

Jack Morton Poaches Geometry’s Bruce Henderson to Fill CCO Role

Joshua Hughes

September 18, 2015September 18, 2015

The award-winning creative lead has been charged with heading the firm's Creative Council and brand marketing Marking a key addition to its leadership team, global...

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Ogilvy PR Appoints Stuart Smith’s Successor for EAME

Joshua Hughes

September 17, 2015September 17, 2015

UK CEO Michael Frohlich has been promoted to Chief Executive Officer for the network's Europe, Africa, and Middle East markets On the back of his rise...