Arizona Muse makes the cut as the face of the Italian jeweller’s latest push which leverages print and digital to unveil its newest collections
International Italian jeweller, Roberto Coin, is set to roll out a fresh season featuring the newly appointed brand ambassador for its upcoming advertising campaign, supermodel Arizona Muse. Set to debut on 1 October 2015, the print and digital push is slated to appear across multiple channels.
Key among them are Harper’s Bazaar, More, T, New York Times, Town & Country, CNN, Who What Wear, and Wall Street Journal. Muse was chosen to fill the role due to her extensive presence across the global modelling landscape. An established brand, she has in the past appeared on the cover of top fashion magazines such as Vogue, among others.
The model has also done work with industry leaders such as Patrick Demarchelier, Craig McDean, Steven Meisel, and Paolo Roversi. A favourite pick among blue-chip brands for major marketing efforts, she has been featured in campaigns by Louis Vuitton, Nina Ricci, Prada, Fendi Yves Saint Laurent, to name a few, and most recently, Estee Lauder.
Jewellery from five of Roberto Coin’s newest collections namely Tanaquilla, Black Jade, Pois Moi, New Barocco, and Cento are set to be showcased across the latest campaign. According to the company’s Chairman, Roberto Coin, the concept of the campaign is based in nature, art, and beauty.
“Set in luxurious gardens, the visuals reflect the richness and sophistication of the current collections. By adding Arizona Muse to the landscape, it completes the perfect picture. She is the ideal ambassador for the brand and her international recognition only strengthens the Roberto Coin global footprint,” said Coin.
Photographer Craig McDean who shot the brand’s 2011 campaign, teamed up with the Italian designer for a second time to shoot the latest portraits. His body of work includes past advertising campaigns for Dior, Gucci, Giorgio Armani, Emporio Armani, Oscar de la Renta, Versace, Calvin Klein, and numerous other luxury marques.
