Joshua Hughes, Author at World Branding Forum

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With 125 years in the business, the firm will use the launch to continue empowering clients to remain at the forefront of advertising technology International...

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Advertising Featured News

Trisect Celebrates Tenth Year with Creative Change

Joshua Hughes

November 20, 2015November 20, 2015

While ad agencies obsessed over maximising scale, the CEO raised a firm which focused on people, work, and client relationships Chicago-based creative agency, Trisect, adds to a...

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Advertising Campaigns Featured News Videos

Kids Foot Locker Plays with the Big Boys

Joshua Hughes

November 19, 2015November 19, 2015

Shining the spotlight on the brand’s new releases, the ‘Week of Greatness’ initiative includes a 30-second spot starring Stephen Curry Kids Foot Locker has rolled...

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Marketing News

WPP Welcomes Merger Leading to Maxus + Helder

Joshua Hughes

November 18, 2015November 18, 2015

WPP-owned Maxus is positioned to acquire Helder Marketing & Communicatie, a media buying agency based in the Netherlands Global media investment management agency, Maxus, is...

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Advertising Campaigns Featured News Videos

Gillette Reshapes the Shave with Fusion ProShield

Joshua Hughes

November 17, 2015January 12, 2016

The new release is based on a study indicating most men take about 170 strokes during each shave with 120 of them being re-strokes over...

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Branding Featured News

Inaria Scores Deal with Soccer’s Sebastian Giovinco

Joshua Hughes

November 16, 2015November 16, 2015

The Italian national star has selected the brand as his premium training apparel provider and developer of an upcoming lifestyle collection Inaria, the Performance Sports...

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Advertising Campaigns Featured News Videos

Nissan Delivers on NCV Promise with the Tough Guys

Joshua Hughes

November 13, 2015November 13, 2015

The carmaker has launched a push featuring a short film titled The Delivery and TV icons Mickey Rourke, Carl Weathers, and more In an effort to promote...

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Advertising Featured News

MRM//McCann Names Chief Creative Officer for East

Joshua Hughes

November 12, 2015November 12, 2015

Sung Chang exits his ECD position at Akqa to assume the new role, bringing with him 18 years in advertising, digital, and design Former Executive...

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Advertising News Public Relations

G&S Fills Lead Creative Role with Donnelly’s Hire

Joshua Hughes

November 11, 2015November 11, 2015

In the position, he’s responsible for enhancing the agency’s creative strategies and leading all offerings by the G&S Creative Studio Devoted to implementing strategies which...

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Advertising Campaigns Featured News Videos

Air Wick Refreshes Old Memories in New Homes

Joshua Hughes

November 10, 2015June 13, 2023

The brand has launched Give the Gift of Home to celebrate the role of scent and memories through its new Life Scents holiday collection Air Wick...

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Advertising News

TBWA Drives Data and Technology with Dual Appointments

Joshua Hughes

November 9, 2015November 9, 2015

Baker Lambert and Joshua Hirsch have been appointed to the roles of Global Data Director and Global Technology Director respectively TBWA Worldwide has made two...

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Advertising Featured Industry News

Lesser and Norman Fill Regional CEO Roles at GroupM

Joshua Hughes

November 6, 2015November 6, 2015

The twin appointments reflect the brand’s certainty that the future of media-driven marketing is inextricably tied to data and technology Media investment management group, GroupM,...