In the position, he’s responsible for enhancing the agency’s creative strategies and leading all offerings by the G&S Creative Studio
Devoted to implementing strategies which drive growth for clients, G&S Business Communications has named Peter Donnelly (pictured) its Vice President, Creative. Assuming the newly created position, he has been charged with enhancing the agency’s creative strategies and leading the development of creative service offerings.
Donnelly brings to the role more than 20 years of experience in planning, designing as well as executing creative and marketing strategies for multinational brands across diverse industries which include real estate, retail, professional services, finance, telecommunications, and technology.
The G&S Creative Studio head will oversee a team of more than a dozen art directors, designers, and digital producers in the conceptualisation and production of content spanning branding and identity, print collateral, online and mobile, environmental graphics and displays, presentations, data visualization, and video and animation.
Donnelly has led teams in Los Angeles, Sydney, and London. He was most recently Creative Director for California’s Westfield Corporation. He was once also a developer of shopping centres in the United States, Europe, Australia, and New Zealand. Earlier, he held the same position at Spirit Solutions, an ad agency in Australia.
“G&S clients are continually seeking innovative solutions to express their brand and business value to stakeholders, and Peter’s leadership can help translate powerful creative into business results,” said Luke Lambert, President and Chief Executive Officer of G&S Business Communications.
G&S partners with brands focused on advanced manufacturing, agribusiness and food, building and construction, clean technology and energy, financial services, and home and lifestyle. Integrating business and communications strategies into campaigns, the company and its clients have been recognised with numerous industry awards.
The agency’s expertise in brand strategy, content strategy, creative, digital and social media, employee engagement, insights and analytics, media relations, and sustainability and corporate social responsibility helps clients compete effectively by using impactful techniques and compelling market differentiators.
An independent business communications firm with headquarters in New York and offices in Chicago, Raleigh, North Carolina, and Basel in Switzerland, its global network spans more than 50 countries through its PROI Worldwide partnership, the England extension for which includes branches in London, Cambridge, and Oxford.