Ashley Ooi, Author at World Branding Forum

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OMEGA, the Swiss luxury watch brand, celebrated the 75th anniversary of its Seamaster line with a new collection – the Seamaster in Summer Blue. Based...

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General News

Citilink Begins New Flight Route From Bali to Papua New Guinea

Ashley Ooi

July 10, 2023

Indonesian low-cost airline Citilink has launched its newest international route, departing from Denpasar in Bali to Port Moresby in Papua New Guinea. The direct travel...

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Marketing News

Compose Coffee Expands Chain to Singapore

Ashley Ooi

July 7, 2023

Compose Coffee, one of South Korea’s leading and most popular coffee chains, is expanding its caffeine powers to Singapore. Coming soon to Suntec City, the...

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Marketing News

JD Sports Enters Middle East Market With GMG

Ashley Ooi

July 7, 2023

Sports fashion retailer JD Sports is expanding its wings to the Middle East under Dubai retailer GMG. The franchise agreement was signed not too long...

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Branding Marketing News

St. Regis Hotels & Resorts Asia Pacific Announce Festive House of Celebration

Ashley Ooi

July 6, 2023July 7, 2023

International hotel chain St. Regis Hotels & Resorts has announced its festive House of Celebration, transpiring across its Asia Pacific branches. The celebration pays homage...

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Branding Campaigns General

Holland & Barrett Introduce Menopause Service Campaign

Ashley Ooi

July 6, 2023July 6, 2023

Holland & Barrett, the multinational health food chain, has introduced its new Menopause Service Campaign in the United Kingdom. The campaign promotes its free-of-charge and...

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News Technology

Deloitte Digital and Salesforce Collaborate For CRM AI

Ashley Ooi

July 4, 2023

Deloitte Digital and Salesforce have come together to provide organisations and businesses worldwide with the necessary strategies to utilise AI for CRM. The collaboration sees...

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Branding Marketing News

OREO and Super Mario Release Limited-Edition Collaboration

Ashley Ooi

July 4, 2023

Mondelēz’s global snack brand, OREO, has dropped a limited-edition collection of Super Mario Oreos that are as tasty as they look. Combining everyone’s favourite cookie...

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News Technology

Tencent’s WeChat Pay to Start Accepting Visa Cards

Ashley Ooi

July 3, 2023July 3, 2023

WeChat Pay, one of China’s most major mobile payment services, will gradually start accepting payments via Visa credit card soon. It will also begin facilitating...

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Mastercard Launches Global Credit Card Recycling Pilot Test

Ashley Ooi

July 3, 2023

Taking a progressive step towards sustainability, Mastercard has announced a global initiative to start recycling credit and debit cards. The programme will see numerous cards...

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Advertising Branding Campaigns News Press Release Public Relations

Philips, Creative Agency LePub, and Italian Magazine TOILETPAPER Create Retro-Futuristic Imagery for ‘Better Than New’ Campaign

Ashley Ooi

June 30, 2023

Philips and creative agency LePub collaborate with Italian image-only lifestyle magazine founders to reframe innovation with the launch of Philips Refurb Editions Philips explores tension...

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General Marketing

Preduce and KaiHuaRor Release Skateboard Collection

Ashley Ooi

June 29, 2023

Thai skateboard brand Preduce has teamed up with the legendary Thai comic series KaiHuaRor - rolling out an exclusive skateboard deck collection. KaiHuaRor has been...