Ashley Ooi, Author at World Branding Forum

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Wellness is now just a podcast away, as leading meditation mobile app, Calm, has teamed up with global digital music streamer Spotify. The Calm and...

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Branding Marketing News Sport

Barcode Announces Victor Wembanyama As Latest Brand Partner

Ashley Ooi

July 19, 2023

Plant-based fitness beverage, Barcode, has announced the latest face of its brand – basketball star Victor Wembanyama. This is the athlete’s first non-shoe endorsement deal,...

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Branding Design Featured News

Bruichladdich Debuts Sustainable Whisky Bottle and Brand Revamp

Ashley Ooi

July 19, 2023

Scottish distillery Bruichladdich has introduced its new sustainable whisky bottle design and brand revamp by creative agency Thirst. Introducing a contemporary design with sustainable materials,...

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Branding Design Technology

token.com and 20something Launch Strategic Rebrand

Ashley Ooi

July 18, 2023

Crypto marketplace token.com has partnered with creative company 20something to reveal a new brand strategy and visual identity. token.com launched in 2017, and the crypto...

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Branding News Sport

Prada Becomes Official Partner of China’s Women’s National Football Team

Ashley Ooi

July 18, 2023

Prada, the long-standing Italian luxury fashion house, has announced that it will be an official partner of the China Women’s National Football Team. The luxurious...

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Advertising Branding Campaigns News

Fiat Begins ‘Operation No Grey’ in Campaign Video

Ashley Ooi

July 17, 2023July 17, 2023

Italian automobile brand Fiat is saying goodbye to its grey cars in true Italian fashion, painting the town orange and bright. In its latest Operation...

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Branding Campaigns News

Greenpeace East Asia and DDB Hold ‘Seabed’ Exhibition

Ashley Ooi

July 14, 2023

Greenpeace, the independent campaigning organisation, has collaborated with DDB Hong Kong to unveil its latest exhibition – ‘Seabed’. The showcase, helmed by the East Asian...

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Branding Marketing News Technology

7-Eleven Celebrates 96th Anniversary With Free Slurpees And More

Ashley Ooi

July 13, 2023

The global convenience store retailer, 7-Eleven, celebrated its 96th birthday recently with Slurpee Day celebrations and a limited-edition digital collectible. Toasting to the occasion, customers...

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Branding Marketing News

Coles Supermarkets Enters Malaysia Market Through Jaya Grocer

Ashley Ooi

July 13, 2023

Coles Supermarkets, the leading Australian retailer, has made its grand debut in Malaysia with Jaya Grocer. The exclusive collaboration between the two supermarket retailers will...

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Branding Design News Technology

The UK’s Official Charts Undergo Brand Revamp by Electric Mustard

Ashley Ooi

July 12, 2023

After 70 years of the Official Singles Charts, the music platform has rebranded itself to be more digital-focused, keeping up with the times and current...

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Advertising Branding Marketing News Technology Videos

Apple’s Latest iPhone 14 Commercials Promote Battery Life and Crash Detection

Ashley Ooi

July 12, 2023

Household tech brand Apple has released its latest slew of commercials, featuring the iPhone 14 Plus and iPhone 14 Pro. The advertisements come as the...

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Marketing News

Virgin Wines and WH Smith Announce Travel Partnership

Ashley Ooi

July 11, 2023July 11, 2023

Virgin Wines, an online wine retailer established by Sir Richard Branson’s Virgin Group, has announced its partnership with travel retailer, WH Smith Travel. The collaboration...