Coca-Cola turns Sprite bottles clear

Coca-Cola have announced that it will change the packaging of their Sprite bottles from green to clear. Even though the green bottles are recyclable,...

Old Spice Unveils New Partnership with Von Miller

As Official Deodorant and Body Wash of the NFL, both Old Spice and the Hardest Working Collection celebrate legendary protection for men. Old Spice has...

Marriott Inspires Humanity with Golden Rule Strategy

Marking its first foray into category marketing, Marriott unites four brands from its global portfolio under a single advertising strategy. Marriott has introduced a new...

Hyundai reveals its “Smaht Pahk” ad, a bettah way to pahk

Hyundai ad stars Boston celebrities Chris Evans, John Krasinski, Rachel Dratch and David Ortiz Parking in a crowded city was “wicked hahd”…until now. Hyundai released...

SK-II Casts James Corden in Bare Skin Chat

Focused on skincare, SK-II will introduce a beauty entertainment web series starring James Corden, Naomi Watanabe, and other celebrities. SK-II is putting a fresh spin...

Starwood Hotels & Resorts Unveils Bold New Vision for Iconic Sheraton...

"Sheraton 2020” Plan Is Underway featuring $100 Million Marketing Campaign, Launch of New Sheraton Grand Tier, Design Innovation, Enhanced Service and Accelerated Growth. From the...

Kérastase Dolls Up with Rubik for L’Incroyable Blowdry

Her role involves a transformational photo series of 10 images depicting new hairstyles to highlight the new product by the marque Kérastase has named globally-acclaimed supermodel,...

Johnnie Walker Launches New Global Ad Campaign

Johnnie Walker, the world's leading Scotch Whisky brand, has launched a new global advertising campaign bringing to life the unique character of four of...

American Icons Drops New Beat for Macy’s Campaign

The new American Icons installation will feature designers, talent, a digital festival on YouTube, experiential in-store events, and more.  Macy’s has launched its American Icons...

Gillette Reshapes the Shave with Fusion ProShield

The new release is based on a study indicating most men take about 170 strokes during each shave with 120 of them being re-strokes...

Mercedes-Benz USA Releases “What Makes Us” Campaign

Campaign by Mercedes-Benz USA Offers a Series of Cinematic Vignettes Illustrating Its Long History of Constantly Challenging What is Possible The new “What Makes Us”...

Spotify encourages listeners to let the song play

In a new campaign from Spotify, listeners are encouraged to let the song play out. The new advert features people sitting in their cars, enjoying...

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Project Hope campaigns Help from Home to support healthcare workers

Project Hope teams up with Ricky Martin and CharityStars to support healthcare workers during COVID-19 pandemic Project Hope has teamed up with global superstar Ricky...
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