World Branding Forum

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Jif joins a bigger cultural conversation around the most influential music genre of the 21st century - hip hop In early 2020, Jif peanut butter...

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Branding Featured News

Jif and GIPHY say there’s only one Jif – and it’s peanut butter

Olivia Pearce

February 25, 2020

Jif and GIPHY team up in teaching the world the difference between the two words "If you have ever called a .GIF a Jif, we...

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Branding Featured News Videos

Fujifilm Builds Global Image with Never Stop

Olivia Pearce

October 17, 2018October 17, 2018

Fujifilm has created a campaign around its reinvention. Having debuted in Japan and the United States, it will run in three other global markets. Fujifilm...

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Branding Featured News

Jif and Neil Patrick Harris Team Up to End Snack-Time Parenting Struggles

Olivia Pearce

June 26, 2018

Introducing Jif Power Ups, a new snack line from the makers of Jif Peanut Butters For decades, parents and kids have navigated snack-time struggles. Kids...

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Branding Featured News

Fujifilm Sponsors The Greatest American Road Trip

Olivia Pearce

December 31, 2015December 31, 2015

The brand has pledged support to photographer Jonathan Irish and The Greatest American Road Trip, a year-long photographic expedition Fujifilm North America has inked a deal,...

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Industry News

Jiffy Packaging To Clamp Down on Brand Theft

Thomas Ng

August 5, 2015

Jiffy Packaging, makers of the iconic Jiffy Padded Bag, is embarking on a programme of brand protection The leading protective packaging company has for some...

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Branding Design Featured

Architecture Brilliance: Innovative Co-Working Space in Japan by Kengo Kuma

Rene Andre

June 13, 2024June 6, 2024

Architecture can breathe life into communities, and this Kibi Kogen N Square in Japan is a prime example, designed by the Architecture group Kengo Kuma and Associates (KKAA).

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Advertising Branding Campaigns Featured Industry News

The Timex Teams up With the Met to Unveil Art-Filled Watches

Maheen Fatima

November 9, 2023

By curating the timeless wristwatch series, Timex has honoured the most influential artwork in collaboration with the Met Museum in New York. Patching some painterly...

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Industry News

Havas Chicago names Jamie McGarry as Chief Growth Officer

Anisha Kapoor

September 24, 2020

Proven growth driver and former EVP, Director of Business Development at DDB US, Jamie McGarry joins Havas Chicago's leadership team to accelerate business momentum Furthering...

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Campaigns Featured News

Unilever and Uber partnership drives confidence as lockdown eases

Olivia Pearce

June 11, 2020

As parts of the world start to loosen their lockdowns, a new Unilever x Uber partnership is helping people get back on the move safely...

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Branding Featured News

Cadbury Bunny Tryouts finds a winner in a rescue pup

Eliza Jane

March 25, 2020

Lieutenant Dan won over the hearts of America with inspiring story in Cadbury Bunny Tryouts Lieutenant Dan, a two-legged dog who has overcome adversity, has...

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Branding News Social Media Technology

Swyft Media Emoji Keyboards Give Every Brand the Chance to Have their Own Emoji

Thomas Ng

May 29, 2015July 4, 2023

Swyft Helps Brands Emotionally Connect with Millennials Across Mobile Messaging and Social Apps in a Way that is Shareable, Measurable and Fun. Swyft Media, a...