Introducing Jif Power Ups, a new snack line from the makers of Jif Peanut Butters

For decades, parents and kids have navigated snack-time struggles. Kids want delicious, parents want wholesome and those qualities used to be mutually exclusive. Enter Jif Power Ups by Jif, a new snacking solution made with the peanutty goodness both parents and kids love.

To celebrate the launch, the brand is partnering with multi-talented award-winning actor and father of two, Neil Patrick Harris, to shed a humorous light on trending parenting challenges and introduce the ultimate win-win solution that is equal parts delicious and wholesome.

“Parenting is a hilarious adventure full of plenty of struggles, especially when it comes to snack-time. As the father of 7-year-old-twins, I get it. The brand’s peanut butter is a snack time staple in the Burtka-Harris house, and now so are its Power Ups – a win/win solution with a taste my kids love and the nutritional value we feel good about,” said Harris.

Best known for his comedic roles, Neil Patrick Harris will bring Broadway-worthy parent-kid struggle moments to life both online and on-stage, including hosting a live-streamed comedy show, The Parenting Struggle is Real…FUNNY!, reenacting real-life, user-submitted parenting stories with the help of other comedian parents. And SPOILER ALERT, this comedy show divulges the ultimate snack-time struggle solution: Jif Power Ups – equal parts delicious and wholesome.

“We created Power Ups to provide a wholesome snack choice that parents and kids can agree on for its flavour and ingredients – a delicious snack whilst at home and on-the-go,” said Tina Floyd, Senior Vice President & General Manager, Consumer Foods, The J.M. Smucker Company.

Available in two varieties, Chewy Bars and Creamy Clusters, Power Ups are made with peanuts as the first ingredient and no high fructose corn syrup and contain 6 grammes of protein (5% DV) per serving. The individually wrapped bars and clusters make it easy to take on-the-go, fueling family fun and a taste kids love.

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