Swyft Helps Brands Emotionally Connect with Millennials Across Mobile Messaging and Social Apps in a Way that is Shareable, Measurable and Fun.
Swyft Media, a company driving the emojification of brand marketing, helping brands and advertisers become a part of the world’s largest conversation, recently announced Swyft Emoji Keyboards. Designed to work across any iOS or Android compatible mobile messaging app or social network, Swyft Emoji Keyboards empower brands to create highly customised digital keyboards that can be used to reach millennials with personalised, engaging and shareable branded content in the places they spend a majority of their time – mobile messaging and social media apps. Swyft Emoji Keyboards help brands and advertisers create a fun, non-intrusive and emotional connection with consumers by allowing them to take their favourite character, brand, sports team or icon with them wherever they go. Swyft has introduced a number of new branded keyboards including Peanuts,1-800-Flowers, the University of Florida Gators, Notre Dame Fighting Irish, Dark Horse Comics Hellboy, Itty Bitty Hellboy, Emoji DC, and Leopold the Robot among many others. All of the keyboards are available on the Apple iTunes App Store and Google Play Store. Swyft Media Inc. is a wholly owned subsidiary of Monotype Imaging Holdings, Inc.
“Brands that aren’t thinking about emoji as a way to reach younger consumers to build loyalty and trust are missing a massive opportunity to become a part of the world’s largest conversation”
“It has become increasingly clear that messaging platforms are here to stay, and messaging apps provide brands with access to engaged, addressable audiences,” said Amit Shah, senior vice president, Online, Mobile, and Social Media at 1-800-Flowers.com. “The difficultly is that messaging can be a highly private user engagement, and traditional advertising mediums can be perceived as both disruptive and intrusive within this context. The 1-800-Flowers Emoji Keyboard from Swyft has enabled us further our mission of delivering smiles in a way that is constructive, rather than destructive to the messaging experience.”
With Swyft Emoji Keyboards, brands are no longer limited to reaching consumers with one-and-done branded content, like t-shirts or posters. Instead, emoji keyboards make brands a focal point of the consumer conversation with content that consumers want to engage with and share. Brands and advertisers use Swyft Emoji Keyboards to build brand awareness, as an element of broader marketing campaigns and as an impactful way to emotionally connect with consumers – without bombarding them with intrusive and unwanted banner ads. Additionally, Swyft Media provides brands and advertisers with real-time analytics and metrics on their campaigns, including insights such as when and where content is being downloaded as well as how it’s being used and shared.
Swyft Emoji Keyboards can be customised by brands and advertisers and then pushed through the Apple iTunes App Store and Google Play Store – giving consumers the power to carry their favourite brand in their pocket. Whether consumers are using iMessage, WhatsApp, Facebook Messenger, LINE, WeChat or any other number of messaging apps, they now have the power to share content from their favourite branded emoji keyboard.
Brands and agencies looking to create customised keyboards have access to the expertise of Swyft Media’s extensive team of professional “chat artists” whose sole responsibility is to understand the mobile messaging and social media landscape and advise brands on the best way to represent their campaign across these mediums. With more than 10,000 branded emoji, stickers and other digital content created to date, Swyft Media’s chat artists understand the types of branded content that millennials love and help brands create what they believe will be the most effective emoji content for their campaign.
“Brands that aren’t thinking about emoji as a way to reach younger consumers to build loyalty and trust are missing a massive opportunity to become a part of the world’s largest conversation,” said Evan Wray, general manager and vice president of Swyft Media. “Branded emoji offer a win-win for both consumers and brands, and we’ve just made it super simple for anyone to create their own custom emoji keyboard. Consumers get the content they want and can share it with their friends, family and social networks. Brands get to create a deeper emotional connection with consumers by offering them digital content that will amplify their brand and get it in front of billions of people.”
For more information on the Swyft Emoji Keyboard and how to get a keyboard for your brand, visit www.swyftmedia.com.