Satou Sabally Joins Adidas Basketball Family
Satou Sabally has officially joined the Adidas Basketball family! Get ready to see this dynamic duo make waves on and off the court.
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Adidas Partners with Mercedes-AMG Petronas in Formula 1
Adidas enters the Formula 1 arena with a powerful new partnership with the Mercedes-AMG Petronas F1 Team, joining a growing list of brands vying for dominance in the sport.
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Step into the World of Toy Story with the Adidas Samba “Woody”
Get ready for a rootin’ tootin’ good time! Adidas teams up with Toy Story once again, this time dressing the classic Samba in a tribute to the beloved cowboy, Woody. The latest Adidas Samba x Toy Story Woody collaboration is a kids-exclusive release that captures the essence of the beloved cowboy character. Â
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Kanye West and Adidas Settle High-Profile Yeezy Dispute
Adidas has settled its dispute with Kanye West over his 2022 antisemitic remarks, ending their Yeezy partnership. Adidas, the famous activewear brand, has reached an...
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Les Mills and Adidas Stage ‘Fitness Rave’ in Berlin for Next-Gen Athletes
LES MILLS and Adidas have teamed up to throw down a fitness party that rocked Berlin to its core with its LES MILLS LIVE BERLIN last weekend. LES MILLS LIVE BERLIN presented with adidas – inspiring training communities through high-octane workouts and infusing the world-renowned festival with Berlin’s iconic nightclub energy for a one-of-a-kind ‘fitness rave’.
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Handball Spezial Gets a Pastel Makeover in the Latest Adidas Originals X Sporty & Rich Collabs
adidas Originals and Sporty & Rich return for the latest instalment of their collaborative partnership, features three designed variations of the Handball Spezial.
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Adidas Faces Loss, Eyes Rebound in Revenue Growth by 2024
In 2023, Adidas experienced stagnant currency-neutral revenues compared to the previous year, while in terms of euros, revenues decreased by 5% to €21.4 billion. The...
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Anthony Edwards Debuts His First Adidas AE 1 Iconic Sneaker
While setting a new hype, this German sportswear manufacturer, Adidas, disrupts the basketball sneaker landscape by unveiling its iconic Adidas AE 1 sneaker. Excitingly, this...
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Adidas Yeezy Slides “Salt” Revealing in 2024
Adidas Yeezy Slides "Salt" is all set to Grace Sneaker Shelves in 2024! The Adidas Yeezy Slides "Salt" draws to a close in 2023. The...
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adidas Y-3 Reveals Fall/Winter Chapter 3 Collection
adidas Y-3 has revealed its stellar Chapter 3 collection, keeping abreast of its conceptual drive. While exploring these athletic silhouettes, one can look at them...
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Arsenal and adidas Introduce 23/24 Away Kit in Latest Campaign
Islington-based football club Arsenal has unveiled its 23/24 away kit with adidas, paying homage to the club’s roots in a powerful audio marketing campaign. Together,...
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Adidas and Prada Joint Venture on Football Boot Collection
Addidas' high performance and Prada's unique designs combine to yield an exclusive football boot collection. This year, these two sportswear and Italian luxury houses showcase...