World Branding Forum

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Through a newly struck partnership with FC Barcelona, Nestlé Milo will serve as an official sponsor of the club for the next four years. The...

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Branding Featured News

Aviva Canada Signs Multi-Year Partnership with Tennis Star Milos Raonic

Olivia Pearce

June 29, 2015

Raonic to take on role of global brand ambassador Aviva Canada Inc., one of the country's leading providers of home, auto, leisure and business insurance,...

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Branding Campaigns Featured Press Release

OREO Unveils ‘Trust The Twist’, A New Creative Campaign

Jordan

April 17, 2024April 17, 2024

OREO, the distinctive American black and white cookie brand, introduces its new European brand platform, ‘Trust The Twist’. The iconic cookie brand reveals its latest creative, strategic platform and creative campaign ideated by creative agency LePub Amsterdam.

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Advertising Branding Featured Industry News

Mango Clothing Plans to Expand with 500 New Store Openings by 2026

Maheen Fatima

December 27, 2023

The Spanish fashion retailer Mango Clothing has revealed ambitious plans for substantial global expansion. With this new plan, the brand focuses on inaugurating 500 new...

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Advertising Branding Featured News

Coca-Cola Is Growing Its Own Studio to Record Original Tracks

Maheen Fatima

July 6, 2023

Coca-Cola will expand its Coke Studio arm by introducing versatile artists and unique music. Always one to evolve with the times, Coca-Cola's evolution this time...

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Advertising Branding Campaigns News Press Release Public Relations

Philips, Creative Agency LePub, and Italian Magazine TOILETPAPER Create Retro-Futuristic Imagery for ‘Better Than New’ Campaign

Ashley Ooi

June 30, 2023

Philips and creative agency LePub collaborate with Italian image-only lifestyle magazine founders to reframe innovation with the launch of Philips Refurb Editions Philips explores tension...

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Branding Design Featured General Technology

Morrama and Batch.Works Produce Adaptable Kids’ Headphones

Ashley Ooi

June 16, 2023

London-based design agency Morrama will collaborate with Batch.Works, a circular manufacturer, to release headphones called Kibu. A shorter version of Kids-Build, Kibu’s unique selling point...

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Branding Featured News

Nestlé announces the launch of plant-based Nesquik in Europe

Olivia Pearce

October 1, 2020

The recent launches all underline Nestlé's increased focus on tasty, authentic plant-based food and beverages as consumers look at different ways to enjoy and balance...

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Campaigns Featured News

Aguila Beer honours the golden liquid with ‘The Official Flag of Beer’

Olivia Pearce

August 10, 2020

ABInBev’s Aguila Beer creates ‘The Official Flag of Beer’ with MullenLowe SSP3 to celebrate International Beer Day To celebrate International Beer Day, ABInBev’s Aguila Beer,...

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Campaigns Featured News

New Balance and its athletes donate footwear to medical workers

Olivia Pearce

May 14, 2020

New Balance, a sports apparel brand, recently announced that it is teaming up with its athletes, including Milos Raonic, Sydney McLaughlin, Dejounte Murray, Rose Lavelle,...

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Campaigns Featured Marketing News

Wonderful Pistachios “Sometimes, Naked Is Better” Campaign Is a Head-Turner

Olivia Pearce

May 9, 2018

First-Ever Marketing Campaign by Wonderful Pistachios for Its No Shells Brand Uses Nude Figure to Make a Point Wonderful Pistachios, an American snack brand, launched...