Aviva Canada Signs Multi-Year Partnership with Tennis Star Milos Raonic

Milos Raonic

Raonic to take on role of global brand ambassador

Aviva Canada Inc., one of the country’s leading providers of home, auto, leisure and business insurance, and Canadian tennis star Milos Raonic today announced a multi-year partnership. As part of the multi-year deal, Raonic will wear the Aviva logo on his uniform commencing this week at Wimbledon.

Raonic is currently ranked world No. 8 by the Association of Tennis Professionals (ATP). He has won six ATP titles, starting with the SAP Open in 2011, and reached the semi-finals of Wimbledon in 2014. Raonic is the highest ranked Canadian tennis player in the open era and will become a brand ambassador for Aviva – both in Canada and around the globe. He was born in Titograd, SFR Yugoslavia (now Podgorica, Montenegro) and moved to Canada with his family at the age of three.

“Insurance companies are an integral part of our communities, and I am excited to be associated with such a strong Canadian insurer and global brand,” said Raonic. “I’m on the road most of the year and it’s great to know that my partner Aviva will be there to support and protect what I care about most.”

“To be connected with a world-class athlete who proudly represents Canada on the world stage as Milos does, is a privilege for Aviva in Canada and globally,” stated Aviva Insurance Company of Canada President Sharon Ludlow. “We are hopeful that our new partnership will contribute to the growing strength of the sport for generations to come.”

The announcement comes shortly after Aviva Canada entered a 10 year deal with Tennis Canada – for the naming rights of their core Toronto facility – as the Aviva Centre (located at 1 Shoreham Drive), and becomes the official Platinum and exclusive Insurance Partner of the Rogers Cup (presented by National Bank), at both the Toronto and Montreal events. The Rogers Cup takes place August 7-16 in Montreal with the men’s draw at Uniprix Stadium and August 8-16 in Toronto with the women’s draw being held at the Aviva Centre at York University.