M•A•C Cosmetics has revealed Grammy-winning singer-songwriter Chappell Roan as its newest Global Brand Ambassador. Chappell will star in M•A•C campaigns worldwide beginning in 2026, with exclusive surprises and bold creative moments to come during her long-term partnership with the brand.
Olga Lee takes a new step in the creative use of AI with Invisible, a short film for Tienda Inglesa in which 100% of the images were generated using AI.
IBM and Riyadh Air announced a significant milestone in their collaboration, unveiling Riyadh Air as the world’s first AI-native airline. The project, unveiled at IBM Think Riyadh 2025, was designed from the ground up without any legacy patchwork.
Café Amazon, one of Thailand’s most iconic coffee brands, is accelerating its global ambitions with a bold expansion strategy. Operated by PTT Oil and Retail Business Public Company Limited (OR), the chain has evolved from a humble roadside café within PTT Stations into one of Asia’s largest coffee empires, now boasting over 5,000 outlets worldwide. With each new market, Café Amazon brings its signature blend of Thai hospitality, sustainability, and community-driven values to the global stage.
Finnish chocolate brand Karl Fazer has found a sweet escape that satisfies customers’ cravings with a groundbreaking machine that combines cutting-edge AI technology and the irresistible allure of chocolate. How does it work? Just lock eyes with the Desire-a-Bar to trigger an unforgettable and mouthwatering experience – with a hint of awkwardness too.
IKEA U.S. has revealed IKEA House Warming, an immersive pop-up experience that invites the public into the heart of the home. IKEA House Warming will feature the brand’s new range of cooking and eating essentials, Gustaf Westman’s limited-edition VINTERFINT collection, and celebrate 40 years of the legendary retailer in the U.S. and of the IKEA meatball worldwide. The immersive pop-up experience will take place from October 2 to October 26.
Turn your favorite Sennheiser headphones into a gaming-ready headset with the HD 500 BAM mic with clear voice, easy setup, no extra gear needed.
Munchy’s, Malaysia’s beloved biscuit brand, has taken a bold leap into the crisp snack category by launching its latest innovation: Oat Krunch Oat & Grain Crisps.
The world’s first Emotive Intelligent (EI) vision car, AVATR VISION XPECTRA, made its debut, alongside the limited-edition AVATR 012 co-created with Kim Jones, the exclusive custom AVATR 11 Royal Edition, the Urban Luxury SUV AVATR 07, and the Luxury Sports Sedan AVATR 06. The models were revealed at AVATR Technology’s “Brilliant New Horizon AVATR Brand Day” at UTOPIA München in Munich, Germany.
Levi’s®, the iconic name synonymous with denim, has announced Bollywood star Alia Bhatt as its new Global Brand Ambassador. This collaboration marks the brand’s milestone as it redefines its women’s portfolio to reflect the evolving style sensibilities of a new generation.
Circles, a global telco technology company, and OpenAI have revealed a strategic global collaboration to build a fully AI-native telco platform. As a new benchmark for telcos worldwide, it said that this platform will strengthen their ability to shape and enhance consumers’ lives in the AI-first era.
PawCo Foods has unveiled Magic Cookie, a revolutionary line of functional dog biscuits designed to deliver targeted health benefits in a crunchy, craveable form.
