World Branding Forum

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The Hans Brinker Hostel in Amsterdam has released its latest advertisement, paying homage to none other than itself. Working with DDB Amsterdam and 180 Amsterdam,...

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Featured Marketing News

H&M Begins Plans to Enter Brazil

Ashley Ooi

July 25, 2023

Multinational fashion retailer H&M has launched plans to enter the Brazilian market in 2025, continuing its Latin American expansion to increase its presence. The brand...

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Design Featured Marketing News

Marks & Spencer Launch First-Ever Braille Gift Card

Ashley Ooi

July 25, 2023

British multinational retailer Marks & Spencer has released a new range of braille products, including the industry’s first-ever braille gift card. The M&S braille card...

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Branding Campaigns Featured Press Release Public Relations

AXA Insurance and Publicis Conseil Empower Women to Lead a Risk-Free Future

WBF

July 25, 2023

A new corporate chapter of Know You Can: why should the future be a risk? Our world is confronted with new interconnected and often unpredictable...

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Design News

Vogue Brazil Font Wins D&AD Awards 2023 Graphite Pencil

Ashley Ooi

July 24, 2023July 26, 2023

The stunning duality of Vogue Brazil’s custom-made typeface by Studio DRAMA is now officially an award winner. Securing the Graphite Pencil in the D&AD Awards...

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Branding Design Featured Marketing Technology

L’Occitane Steps Into the Metaverse With First Virtual Store

Ashley Ooi

July 24, 2023

The newest retail store of French beauty label L’Occitane is unlike any of its others, as the brand launches its first virtual outlet in the...

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Advertising Branding Featured General News

Selena Gomez’s Rare Beauty Blush Hits Booming Revenue of $70M a Year

Maheen Fatima

July 21, 2023

Selena Gomez's Rare Beauty Blush is on pace to triple the brand's net gain in 2023 after its clanging net revenue of $70 million in the previous...

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Advertising Branding Campaigns Design Featured Marketing

Maynards Bassetts Continue to ‘Set The Juice Loose’ in OOH Campaign

Ashley Ooi

July 21, 2023

Mondelēz International’s confectionary brand Maynards Bassetts has launched a vibrant Out Of House (OOH) campaign throughout London, themed ‘Set The Juice Loose’. Working with VCCP...

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Branding Campaigns Featured Marketing Sport Videos

Arsenal and adidas Introduce 23/24 Away Kit in Latest Campaign

Ashley Ooi

July 21, 2023

Islington-based football club Arsenal has unveiled its 23/24 away kit with adidas, paying homage to the club’s roots in a powerful audio marketing campaign. Together,...

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Branding Featured General News

Biscuiteers Teams With Scurri to Dispatch Luxury Gifting Delivery Experience

Maheen Fatima

July 21, 2023

Biscuiteers has paired with Scurri to dispatch a luxury delivery service 365 days a year, enabling customisation through next-generation delivery software. Biscuiteers, the luxury hand-iced...

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Branding Featured General News

Krispy Kreme to Give 225,000 Doughnuts on England Match Days

Maheen Fatima

July 20, 2023

Want to know what will excite you more than the Lionesses' progress? Undoubtedly, it would be a chance to win free Krispy Kreme doughnuts. During England's match...

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Advertising Branding Campaigns Featured

The AA Launch Marketing Campaign “It’s Ok, I’m With The AA”

Ashley Ooi

July 20, 2023July 20, 2023

British driving service business The AA has launched its latest marketing campaign, “It’s Ok, I’m With The AA”. The advertisements were developed by the creative...