World Branding Forum

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To launch the campaign, the hospitality chain enlisted the help of Fold7, a London-based marketing and advertising agency Hilton Worldwide has just rolled out the...

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Branding Campaigns Featured News

Sam Edelman Steps into Spring with Kelly Klein

Olivia Pearce

February 16, 2016February 16, 2016

The campaign’s print ads will run across Elle, InStyle, Marie Claire, Vanity Fair, Vogue, Harper's Bazaar, Footwear News, and regionally Sam Edelman is rolling out a spring marketing...

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Advertising Featured News

Santa Margherita Elevates Wines with Major Push

Joshua Hughes

February 16, 2016February 16, 2016

Apart from cable networks, the campaign’s ads will feature across various consumer and trade publications throughout the year Santa Margherita has launched a new advertising...

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Branding Design Featured News

Tommy Hilfiger Realigns with Buy Now Wear Now Goal

Thomas Ng

February 16, 2016February 16, 2016

Beginning with the Spring 2017 New York Fashion Week season, the brand will redirect its investment to align with the retail calendar Tommy Hilfiger has...

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Advertising Featured News Videos

Chrysler Spotlights Two Starring Sheen and Pullman

Joshua Hughes

February 15, 2016February 15, 2016

Titled American-est and Swerve, the brand’s ‘Premium to the People’ advertising push celebrates its 200 and 300 variants respectively Chrysler has rolled out a new...

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Branding Design Featured News

Silvergate and Fisher-Price Extend Octonauts Deal

Olivia Pearce

February 15, 2016February 15, 2016

The toy company now holds global rights to develop pre-school playsets, vehicles, figures, plush, and electronic learning aids Silvergate Media, the international television production and...

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Branding Design Featured News

Puma Graces New York Fashion Week with Rihanna

Deborah Joy Peter

February 15, 2016February 15, 2016

A display of Japanese street culture and tradition, the AW16 line features footwear, apparel, and accessories for both men and women A partnership secured in...

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Featured Marketing News

Lancer Skincare Lands The Hut Group Partnership

Anisha Kapoor

February 15, 2016February 15, 2016

Using The Hut Group's multi-channel retail approach, the skincare provider’s visibility will be enhanced throughout key markets Dermatology specialist, Lancer Skincare has inked a partnership...

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Advertising Featured Marketing News

Nissan Goes Full Throttle with Reimagined Titan

Joshua Hughes

February 12, 2016February 12, 2016

The carmaker will now focus on the upcoming Canton-assembled standard half-ton version from the same product line While Nissan has just rolled out its new...

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Branding Campaigns Featured News Videos

TRESemmé Names Teigen Ambassador for New Release

Olivia Pearce

February 12, 2016February 12, 2016

Her debut will be marked by a series of videos focused on ‘touchable volume’ which will launch across the brand's YouTube channel Styling giant, TRESemmé,...

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Weber Shandwick Beefs Up Digital with Pulley Hire

Deborah Joy Peter

February 12, 2016February 15, 2016

He will oversee corporate and business-to-business content as well as provide high-level media strategy and crisis and issues counsel Weber Shandwick has appointed author and...

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Campaigns Industry News Technology

OMD Secures Top Rank on Gunn Report for Media

Thomas Ng

February 12, 2016February 12, 2016

Meanwhile, sister agency, PHD Worldwide, joins the winning firm in the top five ranking, claiming fourth place on the same report OMD Worldwide has for...