Meanwhile, sister agency, PHD Worldwide, joins the winning firm in the top five ranking, claiming fourth place on the same report
OMD Worldwide has for a tenth consecutive time been named the world’s most creative media agency by Gunn Report for Media. With the newly afforded recognition, the agency maintains the leadership position which it has held since the report was launched in 2014.
Meanwhile, sister Omnicom Media Group agency, PHD Worldwide, joins the winning firm in the top five ranking, claiming fourth place. The report is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world.
Most importantly, it recognises the vital role media agencies play across today’s highly competitive and fragmented communications landscape. The rankings reflect a point system based on awards won at more than 50 annual award competitions across the globe.
The top five slots were claimed by Starcom-Mediavest (Publicis) with 537 points; Mindshare (WPP) with 501 points; PHD Worldwide with 461 points; and Mediacom (WPP) with 257 points. PHD was also recognised in the exclusive Outstanding Media Campaigns category for PHD UK’s Oreo Eclipse campaign for Mondelez.
With a combined 1082 points by OMD and PHD, the brand earned the most combined points of any media holding group. The results reflect recognition earned in 2015 by agencies in every region network-wide to include its Australia, Bogota, Canada, Dubai, Egypt, Hong Kong, New York, New Zealand, Spain, and UK offices.
Additionally, OMD Australia’s Penny the Pirate campaign for OPSM was one of eight campaigns worldwide named an Outstanding Media Campaign of 2015. These are campaigns which won media awards at four or more regional or global festivals.
“When creative thinking combines with state-of-the-art data and analytics, the end result is award winning work. We thank Gunn Report for validating the investment that Omnicom Media Group has made and continues to make in securing and developing the talent and tools that enable outstanding work,” said Daryl Simm, CEO at OMD.