World Branding Forum

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Engineered to integrate with an on-the-go lifestyle, the latest lightweight addition is designed to work in tandem with the iPad mini 1, 2, and 3...

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Branding Campaigns Featured News Videos

Virgin Elevates Flyer Experience with Street View

Olivia Pearce

November 12, 2015June 13, 2023

The airline has launched an interactive brand campaign encouraging travellers to test drive their flight on the ground before take-off Virgin America has just launched an...

Read Time:1 Minute, 19 Second

Advertising Featured News

MRM//McCann Names Chief Creative Officer for East

Joshua Hughes

November 12, 2015November 12, 2015

Sung Chang exits his ECD position at Akqa to assume the new role, bringing with him 18 years in advertising, digital, and design Former Executive...

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Branding Campaigns Featured News Social Media

Michelin Drives the Holidays with Online Push

Deborah Joy Peter

November 12, 2015November 12, 2015

#KeepThanksMoving is aimed at encouraging the season’s revellers to share their appreciation for commercial drivers via social media Michelin North America has rolled out a holiday...

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Branding Campaigns Featured News Videos

Hershey’s Adds Kisses with Deluxe Chocolates to #SayMore

Olivia Pearce

November 11, 2015November 11, 2015

In line with the brand’s Say More campaign, Kisses Deluxe helped one family honour their mother by expressing how they really feel about her The...

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Branding Design Featured News

Oaktree Strengthens Digital Branch with New Website

Deborah Joy Peter

November 11, 2015November 11, 2015

The redesigned portal boasts expanded content, an enriched interface, and easy access to its asset management platform Global investment company, Oaktree Capital Group, has officially...

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Advertising News Public Relations

G&S Fills Lead Creative Role with Donnelly’s Hire

Joshua Hughes

November 11, 2015November 11, 2015

In the position, he’s responsible for enhancing the agency’s creative strategies and leading all offerings by the G&S Creative Studio Devoted to implementing strategies which...

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Marketing News Social Media

GroupM Dials Beyond Mobile with Yonder Takeover

Anisha Kapoor

November 11, 2015November 11, 2015

The acquisition continues GroupM's growth focus in new markets and emphasis on developing solutions for clients on digital platforms GroupM has added South Africa's specialised mobile marketing...

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Branding Campaigns Featured News Videos

H&M is Happy and Merry with Katy Perry Campaign

Olivia Pearce

November 10, 2015November 10, 2015

The push showcase pieces from the brand’s Holiday collection with a commercial slated to debut worldwide on 23 November 2015 H&M has released the first set...

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Advertising Campaigns Featured News Videos

Air Wick Refreshes Old Memories in New Homes

Joshua Hughes

November 10, 2015June 13, 2023

The brand has launched Give the Gift of Home to celebrate the role of scent and memories through its new Life Scents holiday collection Air Wick...

Read Time:1 Minute, 12 Second

Advertising Campaigns Featured News

Varidesk Elevates Brand with Pilot TV Push for US

Thomas Ng

November 10, 2015November 10, 2015

The exercise is designed to drive traffic to the company's website as well as highlight the simplicity of ordering and installing its products Brand response...

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Industry Marketing News

Optimedia Nabs Bridgestone Golf Media Business

Deborah Joy Peter

November 10, 2015November 10, 2015

The firm was awarded the business as the result of a successful five-year partnership with Bridgestone Americas Tire Operations Optimedia has been appointed agency of...