World Branding Forum

Read Time:1 Minute, 38 Second

The firm signs on as exclusive asset management sponsor and both will collectively engage digital and social media content to reach key target segments The...

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Branding Featured News Social Media Technology

Yankee Candle Rekindles Flame with New Online Tool

Thomas Ng

October 6, 2015October 6, 2015

The feature supports the brand's direction to more actively engage with its consumers across the digital sphere Global premium scented candle manufacturer, The Yankee Candle...

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News Public Relations

MWWPR Revs Up Sports and Lifestyle with Berk Acquisition

Anisha Kapoor

October 6, 2015October 6, 2015

The takeover brings one of the industry's most elite sports, entertainment, and luxury lifestyle firms into the MWWPR stable MWWPR has acquired a majority stake...

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Featured Industry News Public Relations

Francis Ingham to be Installed as Master of The Company

Joshua Hughes

October 6, 2015October 6, 2015

The appointment will see the industry leader focus on redefining UK’s place in global PR as part of his newly-assembled four-fold plan Industry veteran and...

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Advertising Branding Campaigns Featured News Videos

Gillette Shaves Off with Bond Moments Push

Joshua Hughes

October 5, 2015

The campaign launches across multiple channels including TV, online, and in-store and is in partnership with the latest 007 film, Spectre In line with upcoming...

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Advertising Branding Campaigns Featured News Videos

Flexjet Ascends with New Commercial for Red Label

Olivia Pearce

October 5, 2015October 5, 2015

The brand’s latest TVC is centred around its luxury fractional jet fleet, Red Label, and is aimed at the jetliner’s target audience of high net...

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Branding Marketing News

Tissot Inks First-Time Strategic Deal with the NBA

Thomas Ng

October 5, 2015October 5, 2015

As the first official timekeeper of the NBA, the global partnership enhances the game through a collaborative integrated timing system The National Basketball Association and Tissot...

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News Public Relations

Ogilvy PR Meets Trade Clients’ Needs with Association Works

Anisha Kapoor

October 5, 2015October 5, 2015

The new platform is set on helping trade and professional membership associations achieve their communications goals and more Ogilvy Public Relations has newly debuted Association Works,...

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Advertising Campaigns Featured News Videos

Kia Keeps Eye on the Ball with 2016 Sorento Push

Joshua Hughes

October 2, 2015October 2, 2015

The carmaker resurfaces with a second football season for the U.S. market, marking the extension of its marketing campaign for the new look 2016 Sorento CUV...

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Branding Campaigns Featured News

SK-II Launches #ChangeDestiny with Cate Blanchett

Olivia Pearce

October 2, 2015October 2, 2015

In line with its worldwide roll-out, SK-II's latest push debuts in the U.S. with the premiere of a New York pop-up studio and video featuring its...

Read Time:1 Minute, 31 Second

Campaigns Industry News

Ogilvy & Mather Wins Network of the Year at 2015 CLIO Awards

Anisha Kapoor

October 2, 2015October 2, 2015

Bagging Grand CLIO awards across print for ‘It Happens Here’ and direct for ‘Proud Whopper, the brand also walked away with three silver healthcare CLIOs...

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Branding Campaigns News Social Media

Just for Me Goes Social with Campaign featuring Milian

Thomas Ng

October 2, 2015October 2, 2015

The Unilever brand has launched its #5FingerChallenge push across Instagram, an initiative entailing a partnership with Christina Milian Just for Me has rolled out its...