Technology Archives | World Branding Forum

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The global convenience store retailer, 7-Eleven, celebrated its 96th birthday recently with Slurpee Day celebrations and a limited-edition digital collectible. Toasting to the occasion, customers...

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General Marketing Technology

Dior’s Sneakers Unveil Digital Twins and NFT Integration

Maheen Fatima

July 13, 2023

Dior's sneakers unveil a cutting-edge digital twin by adding an NFC chip beneath the right shoe, elevating digital authenticity certification. The French luxury house Dior...

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Branding Design News Technology

The UK’s Official Charts Undergo Brand Revamp by Electric Mustard

Ashley Ooi

July 12, 2023

After 70 years of the Official Singles Charts, the music platform has rebranded itself to be more digital-focused, keeping up with the times and current...

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Advertising Branding Marketing News Technology Videos

Apple’s Latest iPhone 14 Commercials Promote Battery Life and Crash Detection

Ashley Ooi

July 12, 2023

Household tech brand Apple has released its latest slew of commercials, featuring the iPhone 14 Plus and iPhone 14 Pro. The advertisements come as the...

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Advertising Branding Featured News Technology

M-Cube Unveils Immersive Installation in Florence Train Station

Maheen Fatima

July 11, 2023

M-Cube's 30 million pixel installation at the Florence train station gives life to an immersive audio and video installation, integrating hues of 3D art. M-Cube,...

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Branding General News Technology

DPD Set to Roll Out Robot Delivery Services in 10 UK Cities

Maheen Fatima

July 5, 2023July 5, 2023

UK residents can now enjoy an autonomous robot delivery service with the DPD courier company. DPD, the leading parcel brand in the United Kingdom, has...

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News Technology

Deloitte Digital and Salesforce Collaborate For CRM AI

Ashley Ooi

July 4, 2023

Deloitte Digital and Salesforce have come together to provide organisations and businesses worldwide with the necessary strategies to utilise AI for CRM. The collaboration sees...

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News Technology

Tencent’s WeChat Pay to Start Accepting Visa Cards

Ashley Ooi

July 3, 2023July 3, 2023

WeChat Pay, one of China’s most major mobile payment services, will gradually start accepting payments via Visa credit card soon. It will also begin facilitating...

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Featured Marketing News Technology

Booking.com Announces Launch of Its AI Trip Planner

Ashley Ooi

June 29, 2023

Leading digital travel agency Booking.com has revealed its new AI Trip Planner, where users can ask travel-specific questions to plan their journey better. The beta...

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Marketing News Technology

Nothing and Swedish House Mafia Collaborate for Exclusive Glyph Sound Pack

Ashley Ooi

June 28, 2023

There’s nothing ordinary about Nothing’s latest collaboration with the Swedish house music act, Swedish House Mafia. Building up hype for the upcoming Nothing Phone (2),...

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General News Technology

Mastercard and Dubai Launch Digital City Partnership

Ashley Ooi

June 26, 2023

Global payment leader Mastercard has collaborated with Dubai's Department of Economy and Tourism (DET) to launch a Digital City Partnership. It complements the emirate’s Dubai...

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General News Press Release Public Relations Technology

Murphy Cobb Associates Strengthens Commitment to Sustainability with Launch of Production Net Zero in Tandem with Ad Net Zero Partnership

Ashley Ooi

June 23, 2023

The advertising production gurus have pledged to offer all clients a carbon net-zero production solution by 2025, setting a new standard in the industry London,...