Technology Archives | World Branding Forum

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While shedding light on the invisible magic of reading, Amazon Books has launched a second instalment of its campaign in collaboration with creative agency, Droga5...

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Advertising Featured News Press Release Public Relations Technology

Amazon Ads Streaming TV Research: Nearly Half (49%) Of UK Adults Discover New Brands via Streaming TV Ads

WBF

August 25, 2023August 25, 2023

Brand discovery rises to 74% among adult Gen-Z and millennials while watching streaming TV 24 August 2023 London, UK – New research from Amazon Ads...

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Featured General Marketing News Technology

Android Auto Google Maps to Start Showing EV Charging Stations

Ashley Ooi

August 24, 2023August 24, 2023

As electric vehicle (EV) adoption rates increase alongside the influx of new models, Google Maps is taking it one step further. The Google Maps Android...

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Branding Campaigns Design Marketing Technology

Mind-Bending Swatch Campaign Asks What If It Was a Square

Ashley Ooi

August 18, 2023

In a world where everyone is a circle, be a square. At least, that’s what the new Swatch campaign with Sticky Studios imagines. ‘What If’...

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Branding Design Marketing News Technology

Exclusive McDonald’s Grimace NFT Collectibles Hit Singapore

Ashley Ooi

August 17, 2023

Ronald McDonald might be the face of the brand, but it’s time for his buddy to shine in a unique McDonald’s Grimace NFT collection coming...

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Branding Campaigns Featured Technology

La-Z-Boy Declare Long Live The Lazy With New Platform

Ashley Ooi

August 15, 2023

On National Lazy Day (August 10th), American furniture brand La-Z-Boy launched its ‘Long Live The Lazy’ marketing platform with a national ad campaign. Reclaiming laziness...

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General Marketing Technology

Everything To Know About The Logitech Casa Pop-Up Desk

Ashley Ooi

August 14, 2023

Even with dedicated organisers for knick-knacks, office tables can look like a mess because of the appearance of many items. Fortunately, those problems can now...

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Marketing News Technology

TikTok Shop Launches ‘Fulfilled by TikTok’ in the UK

Ashley Ooi

August 14, 2023

Popular live shopping platform TikTok Shop has officially launched ‘Fulfilled by TikTok’, a dedicated same-day fulfilment option for the UK. Also known as FBT, the...

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Branding Featured News Technology

Prada Dives Into the World of Makeup & Skincare

Maheen Fatima

August 8, 2023

Gеt ready for a new bеauty sеnsation, as Prada takes the world by storm with its highly-anticipatеd bеauty and skincarе linе. Prada Beauty is making wavеs...

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Campaigns Marketing News Videos

easyJet Premieres ‘Get Out There’ Summer Campaign Starring Iconic Art Figures

Ashley Ooi

August 7, 2023September 11, 2024

Have you ever travelled somewhere and seen someone famous? Well, even notable figures need to catch a break sometimes. With ‘Get Out There’ by easyJet...

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Advertising Branding General Marketing Technology

Midea Tugs on Heartstrings With Touching Commercial

Ashley Ooi

August 2, 2023

As multiple countries battle a heatwave unlike any other, a new commercial in China focuses on a cooler alternative to tackle the heat. Together with...