Technology Archives | World Branding Forum

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Islington-based football club Arsenal has unveiled its 23/24 away kit with adidas, paying homage to the club’s roots in a powerful audio marketing campaign. Together,...

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Branding Marketing News Technology

Stay Calm as Calm Partners With Spotify

Ashley Ooi

July 20, 2023

Wellness is now just a podcast away, as leading meditation mobile app, Calm, has teamed up with global digital music streamer Spotify. The Calm and...

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Branding Design Technology

token.com and 20something Launch Strategic Rebrand

Ashley Ooi

July 18, 2023

Crypto marketplace token.com has partnered with creative company 20something to reveal a new brand strategy and visual identity. token.com launched in 2017, and the crypto...

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Branding Marketing News Technology

7-Eleven Celebrates 96th Anniversary With Free Slurpees And More

Ashley Ooi

July 13, 2023

The global convenience store retailer, 7-Eleven, celebrated its 96th birthday recently with Slurpee Day celebrations and a limited-edition digital collectible. Toasting to the occasion, customers...

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General Marketing Technology

Dior’s Sneakers Unveil Digital Twins and NFT Integration

Maheen Fatima

July 13, 2023

Dior's sneakers unveil a cutting-edge digital twin by adding an NFC chip beneath the right shoe, elevating digital authenticity certification. The French luxury house Dior...

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Branding Design News Technology

The UK’s Official Charts Undergo Brand Revamp by Electric Mustard

Ashley Ooi

July 12, 2023

After 70 years of the Official Singles Charts, the music platform has rebranded itself to be more digital-focused, keeping up with the times and current...

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Advertising Branding Marketing News Technology Videos

Apple’s Latest iPhone 14 Commercials Promote Battery Life and Crash Detection

Ashley Ooi

July 12, 2023

Household tech brand Apple has released its latest slew of commercials, featuring the iPhone 14 Plus and iPhone 14 Pro. The advertisements come as the...

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Advertising Branding Featured News Technology

M-Cube Unveils Immersive Installation in Florence Train Station

Maheen Fatima

July 11, 2023

M-Cube's 30 million pixel installation at the Florence train station gives life to an immersive audio and video installation, integrating hues of 3D art. M-Cube,...

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Branding General News Technology

DPD Set to Roll Out Robot Delivery Services in 10 UK Cities

Maheen Fatima

July 5, 2023July 5, 2023

UK residents can now enjoy an autonomous robot delivery service with the DPD courier company. DPD, the leading parcel brand in the United Kingdom, has...

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News Technology

Deloitte Digital and Salesforce Collaborate For CRM AI

Ashley Ooi

July 4, 2023

Deloitte Digital and Salesforce have come together to provide organisations and businesses worldwide with the necessary strategies to utilise AI for CRM. The collaboration sees...

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News Technology

Tencent’s WeChat Pay to Start Accepting Visa Cards

Ashley Ooi

July 3, 2023July 3, 2023

WeChat Pay, one of China’s most major mobile payment services, will gradually start accepting payments via Visa credit card soon. It will also begin facilitating...

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Featured Marketing News Technology

Booking.com Announces Launch of Its AI Trip Planner

Ashley Ooi

June 29, 2023

Leading digital travel agency Booking.com has revealed its new AI Trip Planner, where users can ask travel-specific questions to plan their journey better. The beta...