Technology Archives | World Branding Forum

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The $4 million push launched in October with executions set to run across social media, print, digital, and in-flight media for the next 12 months...

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Advertising Branding Campaigns Featured News Videos

Toyota Launches Future with Blast from the Past

Olivia Pearce

October 14, 2015October 14, 2015

The latest push celebrates a partnership with the Back to the Future franchise and will feature Michael J. Fox and Christopher Lloyd in the advertising for...

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Industry Marketing News Social Media

ID Media Grabs Capital Brands’ Agency of Record Spot

Anisha Kapoor

October 14, 2015October 14, 2015

As its new A-O-R, the agency has been commissioned with running media buying and planning for the advertiser’s NutriBullet, Magic Bullet, and Super Foods brands...

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Branding Featured News Technology

Air France-KLM-Martinair Cargo Inks Accenture Software Partnership

Thomas Ng

October 13, 2015October 13, 2015

The new solution automates capacity checks, reduces manual intervention by revenue managers, and provides better insight into space availability Air France-KLM-Martinair Cargo in partnership with...

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Advertising Branding Campaigns Featured News Videos

Renaissance and Marriott Turn Up Service with Business Unusual

Olivia Pearce

October 13, 2015October 13, 2015

The three-way partnership entails the upcoming launch of a comedy-inspired short film slated to premiere during the beginning of next year Renaissance Hotels and Marriott's...

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Advertising Branding Campaigns Featured News Videos

Bacardí Drinks to Revitalisation with New Push

Joshua Hughes

October 12, 2015October 12, 2015

The rum juggernaut has reached a new high by introducing a fresh spin to its brand story featuring a multi-pronged ad push across TV, digital, and more...

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Branding Featured News Technology

Apple Evokes Wizardly Wonder with Harry Potter Partnership

Olivia Pearce

October 12, 2015March 22, 2016

Available on the iBooks Store and accessible via the iPhone, iPad, iPod touch, and Mac, enhanced editions of all books from the said J.K. Rowling...

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Advertising News Technology

Nielsen Dials Mobile Measurement Up Six Notches

Thomas Ng

October 12, 2015October 12, 2015

The research giant has expanded its mobile measurement capabilities to include six more countries to match the growth of digital advertising Expanding its global footprint for...

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Featured Marketing News Videos

GMR Hits Homerun with New Global eSports Practice

Anisha Kapoor

October 9, 2015October 9, 2015

The move is rooted in the booming popularity of eSports and how the phenomenon has provoked marketers to rethink sponsorship spending Global engagement agency, GMR...

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Advertising Branding Campaigns Featured News Technology

X-Men to Premiere in Super Colour with M&M’S Partnership

Thomas Ng

October 9, 2015October 9, 2015

The collaboration will entail a 360-degree marketing push using merchandising, digital, OOH, in-cinema advertising, PR and more Mars Chocolate North America has initiated a partnership...

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Advertising Branding Campaigns Featured News Social Media Videos

Columbia Scales to Towering Heights with New Global Push

Olivia Pearce

October 8, 2015October 8, 2015

The ‘Tested Tough’ campaign kicks off in 63 markets across Europe, North America, and South America and is set to feature executions via broadcast, print,...

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Branding Campaigns Featured Marketing News Videos

Green Dot Renews Partnership with Steve Harvey

Anisha Kapoor

October 8, 2015October 8, 2015

With the new multi-year endorsement deal now in place, the Hollywood giant will serve as celebrity spokesperson and brand ambassador for all products issued by...