Mountain Dew Launches New “Do The DEW” Campaign

Pro-Skateboarder Sean Malto Stars in the First Ad from the 2017 Campaign Series Featuring Athletes Mountain Dew kicked off 2017 with a new global "Do...

Marriott Inspires Humanity with Golden Rule Strategy

Marking its first foray into category marketing, Marriott unites four brands from its global portfolio under a single advertising strategy. Marriott has introduced a new...

SK-II Casts James Corden in Bare Skin Chat

Focused on skincare, SK-II will introduce a beauty entertainment web series starring James Corden, Naomi Watanabe, and other celebrities. SK-II is putting a fresh spin...

AKM Releases AK4493, Upgraded Premium High-End DAC

AKM 32-bit Stereo Premium D/A Converter for High-end Audio introduced in CES 2018 Asahi Kasei Microdevices Corporation (AKM) has developed the AK4493EQ, a 32-bit stereo premium...

Blu Goes Global with Just You & blu Brand Campaign

Premiering on 4 April 2016, the effort targets four key markets including the United States, United Kingdom, Italy and France Electronic vaping company, blu, has...

Apple Logs in at Union Square in San Francisco

Union Square offers public Wi-Fi, a ‘green wall’ and regular acoustic performances, while powered by 100 percent renewable energy.  Apple has launched a store on San...

Gillette Reshapes the Shave with Fusion ProShield

The new release is based on a study indicating most men take about 170 strokes during each shave with 120 of them being re-strokes...

Hilton Garden Inn Keeps It Simple with Judy Greer

Hilton Garden Inn has unveiled a brand refresh with a global marketing campaign focused on its key updates, which stars actress, Judy Greer. Hilton Garden...

La-Z-Boy Jazzes Up Comfort with Kristen Bell

La-Z-Boy is introducing a refreshed version of its Live Life Comfortably platform with the appointment of Kristen Bell as its new ambassador. Breathing new life...

Forever21 and H&M Conquer Fast-Fashion Social Media

New Research Identifies Winning and Losing Strategies for Brands on Social Media and Across the Web H&M and Forever21 are the most successful social media...

UGG Unveils Do Nothing Starring Tom Brady

The UGG campaign launches on 11 September featuring Tom Brady, Jeff Bridges, and Julian Edelman from the New England Patriots. UGG has created a fall...

Listerine Puts Ready Tabs Where the Mouth Is

Listerine has unveiled a new oral care category to support life on-the-go. For the release, the brand has put together a multi-channel push. Listerine has...

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Sesame Workshop expands Caring For Each Other initiativevideo

Sesame Workshop expands Caring For Each Other initiative

Sesame Workshop expands Caring for Each Other initiative to help parents and children during coronavirus pandemic Building on the Caring for Each Other initiative, Sesame...
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