Mountain Dew Launches New “Do The DEW” Campaign

Pro-Skateboarder Sean Malto Stars in the First Ad from the 2017 Campaign Series Featuring Athletes Mountain Dew kicked off 2017 with a new global "Do...

AKM Releases AK4493, Upgraded Premium High-End DAC

AKM 32-bit Stereo Premium D/A Converter for High-end Audio introduced in CES 2018 Asahi Kasei Microdevices Corporation (AKM) has developed the AK4493EQ, a 32-bit stereo premium...

Marriott Inspires Humanity with Golden Rule Strategy

Marking its first foray into category marketing, Marriott unites four brands from its global portfolio under a single advertising strategy. Marriott has introduced a new...

SK-II Casts James Corden in Bare Skin Chat

Focused on skincare, SK-II will introduce a beauty entertainment web series starring James Corden, Naomi Watanabe, and other celebrities. SK-II is putting a fresh spin...

Blu Goes Global with Just You & blu Brand Campaign

Premiering on 4 April 2016, the effort targets four key markets including the United States, United Kingdom, Italy and France Electronic vaping company, blu, has...

P&G launches new ad ‘The Look’

Following on from the success of last year’s film ‘The Talk’, P&G (Procter & Gamble) have launched ‘The Look’, another film addressing racial issues...

Forever21 and H&M Conquer Fast-Fashion Social Media

New Research Identifies Winning and Losing Strategies for Brands on Social Media and Across the Web H&M and Forever21 are the most successful social media...

Hilton Garden Inn Keeps It Simple with Judy Greer

Hilton Garden Inn has unveiled a brand refresh with a global marketing campaign focused on its key updates, which stars actress, Judy Greer. Hilton Garden...

Apple Logs in at Union Square in San Francisco

Union Square offers public Wi-Fi, a ‘green wall’ and regular acoustic performances, while powered by 100 percent renewable energy.  Apple has launched a store on San...

Gillette Reshapes the Shave with Fusion ProShield

The new release is based on a study indicating most men take about 170 strokes during each shave with 120 of them being re-strokes...

Johnnie Walker Gets Ahead with Joy Will Take You Further

The brand 'keeps walking' with biggest ever global investment to drive the next decade of growth for the marque Scotch whisky heavyweight, Johnnie Walker, has unveiled its...

La-Z-Boy Jazzes Up Comfort with Kristen Bell

La-Z-Boy is introducing a refreshed version of its Live Life Comfortably platform with the appointment of Kristen Bell as its new ambassador. Breathing new life...

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Nike announces economic empowerment partnership

Nike announces economic empowerment partnership

Nike's partnership expands on its Black Community Commitment to support organisations focused on social justice, education and economic opportunity for Black Americans Expanding the Nike,...
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