TikTok Archives | World Branding Forum

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TikTok has introduced new AI-powered tools, including digital avatars and AI dubbing capabilities, making branded content in multiple languages.

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Entertainment General News

TikTok & Universal Music Group Reach Agreement: Artists Return After Licensing Deal

Nurul Rustam

May 3, 2024May 3, 2024

TikTok and Universal Music Group have finalised an agreement enabling songs and artists from its labels, including Olivia Rodrigo and Drake, to make their comeback...

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Branding General Marketing News

TikTok Launches Luxury Pre-Owned Category in the UK & US

Nurul Rustam

April 23, 2024April 23, 2024

Exploring Luxury Within Reach: TikTok Shop's New Preowned Luxury Section TikTok Shop has recently introduced a Preowned Luxury section in both the UK and US...

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General News

TikTok Faces Regulatory Examination in the EU Regarding Child Safety: What You Need To Know

Nurul Rustam

February 22, 2024February 22, 2024

The European Commission has initiated a formal probe into TikTok, encompassing various concerns such as safeguarding minors and the potentially addictive nature of its design....

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Branding Marketing Social Media Technology

Strategies For Brand Triumph In Social Commerce

Jordan

February 12, 2024May 9, 2024

Social commerce transcends boosting sales, it also integrating brands into daily lives, fostering a meaningful connections beyond conventional online shopping.

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General News Social Media Technology

Unraveling TikTok’s Impact: Retailers in the Age of Social Media

Nurul Rustam

February 7, 2024February 7, 2024

In recent years, TikTok has emerged as a powerhouse in social media, captivating audiences with its bite-sized videos and viral content. While initially known for...

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Featured General Industry News

Universal Music and TikTok Unable to Reach New Licensing Deal

Nurul Rustam

February 2, 2024February 2, 2024

Universal Music considers to withdraw its songs from TikTok amidst a dispute over payment negotiations The largest record label group, Universal Music, has released a...

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Marketing News Technology

TikTok Shop Launches ‘Fulfilled by TikTok’ in the UK

Ashley Ooi

August 14, 2023

Popular live shopping platform TikTok Shop has officially launched ‘Fulfilled by TikTok’, a dedicated same-day fulfilment option for the UK. Also known as FBT, the...

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Branding Entertainment Featured General News

Voxi Ad Shows Two Immortal Brains Doing Viral TikTok Dance

Maheen Fatima

June 11, 2023

Brains in jars doing a viral TikTok dance is, certainly, the best way to endorse Voxi theme, 'The Fun Never Ends.' This year, Voxi has...

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Featured General Marketing News

Nielsen Collaborate with TikTok

WBF

May 25, 2022May 25, 2022

Nielsen, a global leader in audience measurement, data, and analytics, has been selected to participate in TikTok’s Media Mix Modelling Programme. TikTok’s programme brings together...

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Campaigns Featured News

Skullcandy launches “Sound Without Boundaries” campaign

Joshua Hughes

April 7, 2021

Skullcandy encourages consumers to break boundaries through multifaceted influencer personalities, nonprofit support, unique product collaborations and compelling content Skullcandy Inc., the #1 selling brand in...

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Campaigns Featured Marketing News

Clorox partners Billy Porter in reinventing spring cleaning as self-care

Joshua Hughes

March 31, 2021March 31, 2021

Clorox's campaign empowers consumers to reclaim the glow in their chateau with the exuberant declaration of "YAS CLEAN!" With spring upon us, Clorox Scentiva and...