Sportswear Archives | World Branding Forum

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With its new musical and scent-based solution, Billabong invites guests to re-discover its stylish clothing range and sports equipment. Surf clothes and equipment juggernaut, Billabong,...

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Skechers Signs On Meghan Trainor for Originals Push

Joshua Hughes

March 10, 2016March 10, 2016

The artiste’s inaugural television spot for the brand launches next week and will feature the single, No, from her album Thank You Skechers and Meghan Trainor...

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Reebok Unsweetens Deal with See Ya Soda Move

Anisha Kapoor

March 10, 2016March 10, 2016

The measure is rooted in a recent study which showed some of the unbelievable lengths people will go to get their sugar fix Reebok has...

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Under Armour Ups Game with #RuleYourself Push

Joshua Hughes

February 24, 2016February 24, 2016

The fresh phase emphasises the theme of ‘the joy of missing out’ and tagline—It's What You Do in the Dark that Puts You in the...

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Asics Changes the Game with Want It More Push

Joshua Hughes

February 19, 2016March 22, 2016

Using a multi-faceted approach, the campaign is designed to support the brand’s global strategy to expand its footprint beyond just running Asics has rolled out...

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Branding Featured News

Columbia Sportswear Inks Partnership with Man-U

Olivia Pearce

January 25, 2016January 25, 2016

As official sponsor, it will design dual-branded outerwear for various extreme sports activities with the collection set to launch in autumn Columbia Sportswear has been...

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Branding Design Featured News

Uniqlo Renames Nishikori Global Brand Ambassador

Olivia Pearce

January 8, 2016January 8, 2016

A celebrated collaboration, the brand will continue to develop sportswear which actively incorporates the player's ideas and needs Japanese retail giant, Uniqlo has renewed its contract...

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Branding Design Featured News

Casio America Adds Awe to G-Shock Variety for Women

Olivia Pearce

December 24, 2015December 24, 2015

Sporting an athletic look, the S Series is inspired by a health and fitness theme to match the brand’s heathered-patterned sportswear Casio America has launched...

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Kids Foot Locker Plays with the Big Boys

Joshua Hughes

November 19, 2015November 19, 2015

Shining the spotlight on the brand’s new releases, the ‘Week of Greatness’ initiative includes a 30-second spot starring Stephen Curry Kids Foot Locker has rolled...