The artiste’s inaugural television spot for the brand launches next week and will feature the single, No, from her album Thank You
Skechers and Meghan Trainor have partnered for a global marketing campaign around the Skechers Originals retro sneaker collection. The artiste’s first television commercial for the brand hits the airwaves next week and will feature the single, No—from her album Thank You—being released worldwide on 13 May 2016.
A preview of the push has been unveiled with behind-the-scenes images from the set. An extended version of the commercial will debut on YouTube to reveal a more in-depth story. The exercise has kicked off with print ads, online and in-store images as well as via Meghan’s social media channels.
The strategy has already influenced her millennial fans—who are positively impacting sales of the latest line. Before she rose to fame as a global pop sensation, Trainor had independently released three albums by 17. While still in high school, she was discovered by a Nashville publishing company.
She started writing for country icons like Rascal Flatts and Hunter Hayes. Presently signed with Epic Records, her first single, All About That Bass, was certified nine times platinum and topped the airplay and sales-streaming based Billboard Hot 100 for eight weeks.
The collaboration extends through 2017 across all platforms including television, print, digital, social media, outdoor, and point of purchase. Skechers has a long history of working with Grammy-winning female recording artistes including Britney Spears, Christina Aguilera, and Carrie Underwood.
Multi-platinum selling recording artiste and actress, Demi Lovato, who performed with Trainor in a Lionel Richie tribute at this year’s Grammy Awards, is also featured in a current global Skechers marketing campaign that will run until the end of 2016.
“With the media attention after her well-deserved Grammy award win and new album, Meghan’s impact as an influencer continues to grow. Young women around the world are inspired by her, so we couldn’t be happier that she is a member of the Skechers family,” Michael Greenberg, President of Skechers.