Serena Williams Archives | World Branding Forum

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The prominent tennis player Serena Williams has ventured into the beauty industry with the launch of her makeup line, Wyn Beauty. Williams, known for her...

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Campaigns Featured News

Nike celebrates female strength in its latest film, “The Toughest Athletes”

Eliza Jane

March 16, 2021

Nike's latest film captures the power and strength of women during pregnancy and early motherhood Footwear and apparel manufacturing company, Nike, has released its latest...

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Campaigns Featured News

Michelob ULTRA showcases a different side of success: Joy

Olivia Pearce

January 27, 2021

Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, Alex Morgan and others help bring to life Michelob ULTRA's provocation: "Are you happy because...

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Branding Featured News

Nike unveils its new social film, You Can’t Stop Sisters

Olivia Pearce

September 3, 2020

Nike and Wieden + Kennedy film highlights how the Williams sisters have not only changed the sport of tennis but lifted each other up at...

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Campaigns Featured News

Nike releases its third film, “You Can’t Stop Us”, for its global campaign

Olivia Pearce

August 7, 2020

Nike's campaign features a collective of everyday and elite athletes, including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo,...

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Advertising Featured News

Nike releases “Never Too Far Down” film narrated by LeBron James

Joshua Hughes

May 27, 2020

LeBron James narrates Nike's 90-second spot to remind people we're never too far down to come back Nike, a winner of the World Branding Awards, has...

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Campaigns Featured News

Secret Deodorant launches “Not the First” for International Women’s Day

Olivia Pearce

March 6, 2020

Secret Deodorant spotlights equal representation for women, includes tributes from tennis legend Serena Williams and Olympic Gold Medalist Swin Cash In recognition of International Women’s Day,...

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Campaigns Featured News

Gatorade unveils “Goat Camp” where athletes go to become great

Olivia Pearce

February 25, 2020

Gatorade releases 2020 international campaign with new campaign featuring Leo Messi, Serena Williams, Usain Bolt and Michael Jordan Gatorade is committed to boost elite athletes...

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Campaigns Featured News

Secret Deodorant partners Serena Williams in gender equality campaign

Olivia Pearce

February 13, 2020

Secret pledges additional US$1 million in support of equality programmes for women and girls At the 2020 MAKERS Conference in Los Angeles, Secret Deodorant, a...

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Featured Marketing News

Serena Williams Teams Up with Embrace Active Scar Defense

Nathaniel Mark

April 27, 2018

Serena Williams Shares Stories of Motherhood, Healing, and Her Return to Tennis Neodyne Biosciences is partnering with professional tennis champion, Serena Williams, to raise awareness for...

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Branding Industry

Serena Williams Chairs Board of Advisors Launched by Oath

Olivia Pearce

November 6, 2017

Oath, a subsidiary of Verizon announces the launch of a global Board of Advisors comprised of some of the most entrepreneurial, talented and socially influential...

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Campaigns Featured News Videos

Tennis Icon Serena Williams Stars in New Tempur-Pedic Campaign

Olivia Pearce

May 9, 2017

Campaign to Demonstrate Importance of Sleep in Achieving Success Champion athlete, fashion designer, entrepreneur and philanthropist Serena Williams embodies power, both on and off the...