Reebok Archives | World Branding Forum

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The Reebok Instapump Fury 94 ‘Brass’ edition, drenched in metallics, marks a celebratory milestone for the iconic sneaker model as it commemorates its 30th anniversary.

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Design Featured News

Reebok partners Boston Farm to offer first plant-based performance shoe

Olivia Pearce

September 30, 2020

Reebok joins top seed in industry pursuit to reduce petroleum-based plastics Reebok, fitness company is partnering with Boston-area based Siena Farms, to launch Forever Floatride...

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Design Featured News

Reebok and Illumination presents “Minions: The Rise Of Gru” Collection

Olivia Pearce

September 23, 2020

the Minions x Reebok collection injects inspiration directly from the forthcoming film that chronicles the untold story of one 12-year-old’s dream to become the world’s...

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Branding Featured News

Reebok announces partnership with ba&sh on latest collection

Olivia Pearce

June 8, 2020June 8, 2020

Reebok releases Pas De Deux collection with ba&sh to generate positive, creative energy in highlighting the powerful movement of dance Global fitness and lifestyle brand, Reebok...

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Advertising Industry

Grey Hires Cory Berger As Worldwide Chief Marketing Officer

Anisha Kapoor

July 18, 2019

Grey Worldwide CMO Cory Berger to drive agency growth across global network Michael Houston, worldwide CEO of Grey Group, announced that Cory Berger is joining...

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Campaigns Industry

WARC Awards 2018 Announces Effective Use of Brand Purpose Winners

Anisha Kapoor

May 30, 2018

AMV BBDO wins Grand Prix WARC Award for Libresse/Bodyform campaign #bloodnormal A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the...

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Branding Featured News

Reebok Partners with Victoria Beckham in New Innovative Collection

Olivia Pearce

November 10, 2017November 11, 2017

Victoria Beckham and Reebok join forces to empower women around the world; introduce Reebok x Victoria Beckham collection Global fitness and lifestyle brand, Reebok, announced a pivotal...

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Featured Marketing News Videos

Kids Foot Locker and Teyana Taylor Launch Generations

Anisha Kapoor

August 15, 2017August 16, 2017

Kids Foot Locker has debuted a series focused on sneaker culture and six families. The first video stars Reebok spokesperson, Teyana Taylor. Kids Foot Locker...

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Branding Featured News Videos

Reebok Enhances Fluidity with Liquid Factory

Olivia Pearce

October 24, 2016October 24, 2016

The first concept shoe born from the process is the Reebok Liquid Speed, an energy-return-focused shoe with foot sensory feedback. Reebok has introduced Liquid Factory, a...

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Advertising Featured News

Reebok Ups #PerfectNever Game with Gigi Hadid

Joshua Hughes

October 4, 2016October 4, 2016

For the second and latest phase of its #PerfectNever movement, Reebok has selected Gigi Hadid as the newest face of the campaign. Reebok has appointed Gigi...

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Advertising Featured News Videos

Reebok Keeps it Real with Ronda Rousey’s #PerfectNever

Joshua Hughes

July 13, 2016July 13, 2016

#PerfectNever sees the athlete shatter the illusion of flawlessness to empower women and honour the brand’s focus on pushing boundaries. Elevating its Be More Human...

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Featured Marketing News

Reebok Partners with J.J. Watt for JJ I Product Premiere

Anisha Kapoor

June 27, 2016June 27, 2016

The product was built from the ground up to embody the partnership between Reebok and the aforementioned brand ambassador. Reebok, in partnership with J.J. Watt,...