Partnerships Archives | World Branding Forum

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Available on the iBooks Store and accessible via the iPhone, iPad, iPod touch, and Mac, enhanced editions of all books from the said J.K. Rowling...

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Advertising Branding Campaigns Featured News Technology

X-Men to Premiere in Super Colour with M&M’S Partnership

Thomas Ng

October 9, 2015October 9, 2015

The collaboration will entail a 360-degree marketing push using merchandising, digital, OOH, in-cinema advertising, PR and more Mars Chocolate North America has initiated a partnership...

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Branding Campaigns Featured Marketing News Videos

Green Dot Renews Partnership with Steve Harvey

Anisha Kapoor

October 8, 2015October 8, 2015

With the new multi-year endorsement deal now in place, the Hollywood giant will serve as celebrity spokesperson and brand ambassador for all products issued by...

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Branding Featured Marketing News

The Boston Celtics and Putnam Investments Play Ball

Olivia Pearce

October 6, 2015October 7, 2015

The firm signs on as exclusive asset management sponsor and both will collectively engage digital and social media content to reach key target segments The...

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Branding Marketing News

Tissot Inks First-Time Strategic Deal with the NBA

Thomas Ng

October 5, 2015October 5, 2015

As the first official timekeeper of the NBA, the global partnership enhances the game through a collaborative integrated timing system The National Basketball Association and Tissot...

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Branding Featured News

Ekocycle Adds Six to Harrods’ Shop-in-Shop Collection

Olivia Pearce

September 25, 2015September 26, 2015

The Coca-Cola Company in partnership with will.i.am and Harrods grows Ekocycle extension, introducing a new product ranges from six additional designers Ekocycle has added six...

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Branding News

Renewed Air Canada Tie-Up with Amadeus Takes Flight

Anisha Kapoor

September 25, 2015June 13, 2023

The deal allows both brands to evolve their distribution strategies and delivers the technology solutions to grow the airline’s business globally Air Canada has reached a...

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Branding Featured News

Hilton Books Long-Term Colombia Stay with New Partnership

Olivia Pearce

September 21, 2015September 22, 2015

Tapping into South America, the hospitality giant has secured two new Bogotá properties, which upon conversion, will carry the DoubleTree by Hilton name Hilton Worldwide has inked a deal to...

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Branding Featured Industry News

Hyatt Hotels Corporation Picks Honduras as Vacation Spot

Anisha Kapoor

September 18, 2015September 18, 2015

The hospitality mammoth partners with Latam Hotels to roll out Honduras' first Hyatt Place Tegucigalpa property Hyatt Hotels Corporation and Latam Hotels Corp have launched...

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Branding Featured News

Marriott Checks In to South Africa for Expansion Pleasure

Olivia Pearce

September 15, 2015September 15, 2015

Its increased South African presence captures the partnership with The Amdec Group and Marriott's targeted focus on two new properties and Protea brands Marriott International has...

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Advertising News Technology

Ogilvy & Mather Takes On Technology Company HundredX As New Strategic Partner

Joshua Hughes

August 6, 2015

Agency Expects Customer Fast Feedback Technology To Help Drive Bottom Line Performance Ogilvy & Mather North America, one of the largest marketing communications companies in...