Partnerships Archives | World Branding Forum

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The first store is located in Sofia’s Slaveikov Square while the second has opened its doors in the neighbourhood of Druzhba, with a third on...

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Branding Featured News

Getty Images Captures Perfect Shot with THR Partnership

Deborah Joy Peter

October 28, 2015October 28, 2015

It will serve as exclusive credentialed photographer for The Hollywood Reporter and Pret-a-Reporter as well as the preferred credentialed photographer for Billboard Visual communication heavyweight, Getty Images,...

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MasterCard Taps into IoT with New Platform

Thomas Ng

October 27, 2015October 27, 2015

The programme will bring payments to various consumer products across the automotive, fashion, technology, and wearables categories and more MasterCard has introduced a new programme set to...

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Branding Featured News

Xiu.com Signs On with UK Trade & Investment

Olivia Pearce

October 26, 2015October 26, 2015

The unique collaboration which will see the former make available its e-commerce platform to UK brands targeting Chinese consumers Following the recent Sino-UK Retail Summit,...

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Branding News

Johnny Rockets Splits the Expansion Pie Three Ways

Deborah Joy Peter

October 26, 2015March 22, 2016

The food giant is set to penetrate three new markets including Italy, Paraguay, and Canada across which 49 new outlets will feature American-based fast food...

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Branding Featured Industry News

WPP and Acquia Ink Digital and Tech Global Partnership

Olivia Pearce

October 21, 2015October 21, 2015

The alliance is part of WPP’s Technology Partnership Programme which coordinates and promotes the group’s relationships with key providers of marketing technology services WPP has...

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Advertising Campaigns Featured News Videos

Kraft and Stars Wars Join Forces for Co-branded Campaign

Joshua Hughes

October 19, 2015October 19, 2015

The core components of the execution entails a series of commercials for television as well as a Kraft Star Wars Room FMCG giant, Kraft, has...

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Branding Featured News

Agua Drinks to Expansion with Horizons Ventures Tie-Up

Deborah Joy Peter

October 19, 2015October 19, 2015

The collaboration is set to kick-start the brand’s expansion plans as well as widen its global distribution footprint, beginning in Asia In an effort to...

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Branding Featured News

Barclaycard US Extends Credit Line with priceline.com

Deborah Joy Peter

October 16, 2015October 16, 2015

The tie-up entails a loyalty programme designed to take both brands further while benefiting cardholders who are leisure travellers American payment business brand, Barclaycard US, has...

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Advertising Featured Marketing News

Wrangler Slips into Comfort with David Pollack Tie-Up

Joshua Hughes

October 16, 2015October 16, 2015

The 'Casual Friday' inspired collaboration entails programming featuring the Wrangler brand ambassador across ESPN’s College Football Live Long-time denim giant, Wrangler Jeans, has established a partnership...

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Advertising Campaigns Featured News Videos

Carl’s Jr. Whips Up Three-Way Combo Deal for New Push

Joshua Hughes

October 15, 2015October 23, 2015

The collaboration is the chain’s biggest promotional tie-in and Call of Duty’s inaugural in-game integration with a quick-service restaurant brand Carl’s Jr. and Hardee’s have...

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Advertising Branding Campaigns Featured News Videos

Toyota Launches Future with Blast from the Past

Olivia Pearce

October 14, 2015October 14, 2015

The latest push celebrates a partnership with the Back to the Future franchise and will feature Michael J. Fox and Christopher Lloyd in the advertising for...