Launches Archives | World Branding Forum

Read Time:1 Minute, 40 Second

The network’s new suite of services provides cost-effective, efficient tools to allow them to advance best practice programmes Independent investor relations firm, Taylor Rafferty, has...

Read Time:1 Minute, 25 Second

Branding Featured News

H&M Rolls Retail Cart into Lower Manhattan

Deborah Joy Peter

December 3, 2015December 3, 2015

Set to open at the Westfield World Trade Center in the spring of 2016, the new spot joins seventeen other locations already in New York...

Read Time:2 Minute, 3 Second

Advertising Campaigns Featured News Videos

Lindeman’s Serves Chivalry with Gentleman’s Collection

Joshua Hughes

December 2, 2015December 2, 2015

Embodying irreverence, the push positions the new release as the choice for the gentleman who is and the gentleman who wishes to be Treasury Wine...

Read Time:1 Minute, 8 Second

Branding Design Featured News

St. Regis Pulls Out the Red Carpet in Dubai

Thomas Ng

December 2, 2015December 2, 2015

The debut represents its fourth property in the region since launching The St. Regis Saadiyat Island Resort in Abu Dhabi four years ago St. Regis...

Read Time:2 Minute, 5 Second

Branding Featured News

Starwood Checks in with Design Hotels to Seal the Deal

Olivia Pearce

December 1, 2015December 1, 2015

Starwood has inked an expanded partnership with Design Hotels, so that the latter joins the group’s stable as the eleventh Starwood brand Starwood Hotels & Resorts...

Read Time:1 Minute, 40 Second

Advertising Campaigns Design Featured News

Skyy Vodka Paints the Town Blue in the Face

Joshua Hughes

December 1, 2015December 2, 2015

With ugly sweaters serving as a big pop culture trend and vodka being the top holiday spirit, both elements have been combined American alcohol heavyweight, Skyy...

Read Time:2 Minute, 30 Second

Advertising Campaigns Featured News Videos

Stella Artois Breaks Ground with Legend’s Under the Stars

Joshua Hughes

November 30, 2015November 30, 2015

The duet pays homage to the brand’s name Stella which directly translates to ‘star’ in Latin whilst uniting a figurative one with the literal kind Stella Artois...

Read Time:1 Minute, 16 Second

Design Featured News Technology

Vivo Adds X Factor with New Smartphone Release

Thomas Ng

November 30, 2015November 30, 2015

The X6 mobile variant seals the brand’s commitment to technology which excels in appearance, audio, and video effects Vivo has launched its latest product called...

Read Time:1 Minute, 10 Second

Industry Marketing News

Razorfish Tweaks Commerce Capabilities with Fresh Debut

Olivia Pearce

November 30, 2015November 30, 2015

Each of the new experiences was built on top of hybris solutions and delivers innovative customer-led user experiences Razorfish, a network aimed at helping global brands drive...

Read Time:1 Minute, 21 Second

Branding Design News

Coca-Cola Takes Another Fashionable Sip with Wildfox

Olivia Pearce

November 25, 2015November 25, 2015

The Wildfox Hearts Coca-Cola collection is now available at Wildfox stores, Bloomingdale’s, Dash, Revolve, Nordstrom, and American Rag Coca-Cola recently launched a new clothing collection...

Read Time:1 Minute, 44 Second

News Public Relations

Weber Shandwick Sets Up PR Shop in Brasilia

Anisha Kapoor

November 25, 2015November 25, 2015

The location serves as a political epicentre to help companies engage with key decision-makers as well as government and regulatory bodies Weber Shandwick has launched...

Read Time:1 Minute, 19 Second

Branding Campaigns Featured News Videos

Torch Apparel Shines Light on Flux Premiere

Joshua Hughes

November 24, 2015November 24, 2015

The new release saw its debut via the crowd fund platform, Indiegogo, and is now being supported with a campaign surrounding its launch American road...