Launches Archives | World Branding Forum

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Featuring an Android 5.1 Lollipop operating system, both devices fill the contemporary user’s need for creative choreography and sharing American mobile developer, Kphone, has added...

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Branding Design Featured News

Casio America Adds Awe to G-Shock Variety for Women

Olivia Pearce

December 24, 2015December 24, 2015

Sporting an athletic look, the S Series is inspired by a health and fitness theme to match the brand’s heathered-patterned sportswear Casio America has launched...

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Campaigns Featured Marketing News

Crystal Cruises Big Wave with All Exclusive Roll-out

Deborah Joy Peter

December 23, 2015December 23, 2015

In line with the push, the marque has announced the addition of two new long-range aircraft to its Crystal Luxury Air fleet Crystal Cruises has...

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Branding Featured News

St. Regis Sets Sights on Macau with Hotel Debut

Olivia Pearce

December 23, 2015December 23, 2015

The premiere will be followed by five new openings across 2016 in Kuala Lumpur, Langkawi, the Maldives, Changsha, and Cairo St. Regis Hotels & Resorts...

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Branding Design News

Abercrombie & Fitch Sells Fashion Sense to Dubai

Anisha Kapoor

December 21, 2015December 21, 2015

Opening on 26 December 2015, the store’s UAE premiere is pursuant to a joint venture between the brand and Majid Al Futtaim Fashion Abercrombie &...

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Advertising Design Featured News

Honda Picks Up Game with Ridgeline Super Bowl Debut

Joshua Hughes

December 18, 2015December 18, 2015

Targeting more than 100 million viewers, the upcoming spot represents the carmaker’s first official Big Game ad since its 2014 Hugfest Honda is scheduled to unveil...

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Branding Campaigns Featured Marketing News

Bud Light Toasts to Rebrand Slated for Spring

Joshua Hughes

December 17, 2015December 17, 2015

The redesign marks the first major overhaul targeting the brand’s visual identity in eight years and entails a reimagined logo and packaging Bud Light is...

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Branding Campaigns Featured News

Tous Names Paltrow Tender Stories Nº4 Brand Ambassador

Deborah Joy Peter

December 16, 2015December 16, 2015

January marks the launch of the aforementioned global campaign, the first Tous push in which the Hollywood icon will appear International jewellery giant, Tous, has...

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Branding Design Featured News

Hilton Unveils Bournemouth Property in the UK

Thomas Ng

December 16, 2015December 16, 2015

The establishment is touted for its British architectural influence and panoramic views of the coast and surrounding seaside town The latest property to launch under...

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Advertising Featured News

Kérastase Dolls Up with Rubik for L’Incroyable Blowdry

Olivia Pearce

December 15, 2015December 16, 2015

Her role involves a transformational photo series of 10 images depicting new hairstyles to highlight the new product by the marque Kérastase has named globally-acclaimed supermodel,...

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Branding Design Featured News

British Airways Elevates Exclusivity with New Carrier

Olivia Pearce

December 11, 2015June 13, 2023

With the new Boeing 787-9 Dreamliner, three additional weekly flights will be introduced between Heathrow and Shanghai from 20 February 2016 British Airways has added...

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Branding Featured News

Ascend Scales Up with Fresh Caribbean Addition

Deborah Joy Peter

December 11, 2015December 11, 2015

Choice Hotels has expanded its Caribbean footprint by launching a new location called the Opus Hotel in Guyana’s Georgetown The Ascend Hotel Collection, a brand...