Launches Archives | World Branding Forum

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Executions will launch across cable prime, sports TV, and throughout the NCAA March Madness men’s basketball tournament Audi has unveiled a new marketing campaign themed...

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Branding Featured News

Hilton Brings Life and Style to London City

Olivia Pearce

March 11, 2016March 11, 2016

Following a franchise agreement with 4C Hotel Group, the property is slated to welcome its first guests in early 2018 Hilton Worldwide has plans to...

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Branding Featured News

DHL Redefines Ocean Freight with First Green Service

Deborah Joy Peter

March 11, 2016March 12, 2016

Green Danmar is being offered through the brand’s own non-vessel operating common carrier, Danmar Lines, to achieve CO2 reduction DHL, via its Global Forwarding extension, the...

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Featured Marketing News

Minute Maid Fizzles In with Sparkling Lineup

Deborah Joy Peter

March 9, 2016March 9, 2016

The collection is available nationwide across four taste profiles: Fizzy Lemonade, Mixed Berry, Tropical Citrus, and Fruit Punch Minute Maid, under The Coca-Cola Company, has...

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Advertising Featured News Videos

Kraft’s Mac & Cheese Debuts Reinvented Blue Box

Joshua Hughes

March 8, 2016March 8, 2016

Calling it the world’s largest blind taste test, the brand changed the product’s recipe in 2015 and sold 50 million boxes Kraft Heinz has launched...

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Ketchum Beefs Up Global Food Business with Cultivate

Deborah Joy Peter

March 7, 2016March 8, 2016

The arm is aimed at helping purpose-driven brands with a natural, organic, and sustainable focus achieve business success Public relations network, Ketchum, has the launched...

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Advertising Featured News Videos

The North Face Debuts 2016 Fund with Little Expeditions

Joshua Hughes

March 3, 2016March 3, 2016

Shot by former pro-skateboarder, Colin Kennedy, the spot follows a two-year-old named Sonny as he explores his surroundings The North Face has unveiled a commercial...

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Branding Campaigns Featured News Videos

Unilever Jazzes Up Latino-Style with #100PorCientoTu

Olivia Pearce

March 3, 2016March 3, 2016

A new initiative spotlighting multiple brands, the platform aims to promote the message of self-expression and individuality Unilever is celebrating the diversity and style of...

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Branding Campaigns Featured News

Banana Republic Slips into Spring with Love

Deborah Joy Peter

March 3, 2016March 3, 2016

Throughout 2016, the new style ambassador will elevate the brand experience through surprise moments across multiple platforms Banana Republic has named Kevin Love its inaugural...

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Branding Featured News Videos

Maserati Dials Levante Up A Notch with Mobile App

Olivia Pearce

March 2, 2016March 2, 2016

Designed for IOS and Android devices, it offers a spectacular preview of the SUV, opening with a clean canvas to showcase the car Maserati is...

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Branding Design Featured News

Macy’s Lifts Hard Shell to Reveal Athletic Collection

Olivia Pearce

March 1, 2016March 1, 2016

Available for a limited time only, the new brand’s capsule collection for boys rolls outs across all Macy’s stores in early May Macy’s has partnered...

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Branding Campaigns Featured News

UGG Launches Spring Line with Terrence Jenkins

Olivia Pearce

February 29, 2016February 29, 2016

Featured in the push, the Hepner Woven boasts interchangeable insoles; one set with 7-mm pure and another with leather UGG, a division of Deckers, has unveiled...