Launches Archives | World Branding Forum

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An opulent holiday hideaway, the 50-storey luxury property features 272 guestrooms and suites as well as 42 serviced apartments Shangri-La Hotel Doha in West Bay...

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AppsFlyer Marks European Expansion with UK Debut

Thomas Ng

February 22, 2016February 23, 2016

The brand has launched an office in London and named Paul Wright to the role of Country Manager for the aforementioned region International mobile marketing...

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Asics Changes the Game with Want It More Push

Joshua Hughes

February 19, 2016March 22, 2016

Using a multi-faceted approach, the campaign is designed to support the brand’s global strategy to expand its footprint beyond just running Asics has rolled out...

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Branding Featured News Videos

Victoria’s Secret Sends Love Letters with xo,Victoria

Deborah Joy Peter

February 19, 2016February 19, 2016

The new release was launched in New York City, with Dutch supermodel, Romee Strijd, secured as the face of the new scent Victoria's Secret has...

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Featured Marketing News

Madame Alexander Unveils New Line at Toys R Us

Anisha Kapoor

February 19, 2016February 19, 2016

From August 2016, it will be available exclusively at Toys R Us stores nationwide as well as online via the brand’s retail website In a...

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Branding Design Featured News

Volvo Drives Estate Segment Forward with V90

Deborah Joy Peter

February 18, 2016February 18, 2016

Building on the brand’s 60-year heritage in the estate segment, the new release redefines the class in terms of aesthetics, make, and finish Volvo Cars...

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Branding Featured News

7-Eleven and Jones Soda Add Pop with 7-Select

Olivia Pearce

February 18, 2016February 18, 2016

Featuring five flavours, the range has debuted as the first premium carbonated class in the aforementioned private brand line-up Global convenience retailer, 7-Eleven, and beverage...

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Branding Featured News

Hard Rock Softens Up to Brazil with Triple Debut

Deborah Joy Peter

February 17, 2016February 17, 2016

A new high for the hospitality chain, the development signifies the brand’s pilot projects in the country as well as South America Hard Rock International has expanded...

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Branding Design Featured News

Puma Graces New York Fashion Week with Rihanna

Deborah Joy Peter

February 15, 2016February 15, 2016

A display of Japanese street culture and tradition, the AW16 line features footwear, apparel, and accessories for both men and women A partnership secured in...

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Advertising Featured Marketing News

Nissan Goes Full Throttle with Reimagined Titan

Joshua Hughes

February 12, 2016February 12, 2016

The carmaker will now focus on the upcoming Canton-assembled standard half-ton version from the same product line While Nissan has just rolled out its new...

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Advertising Campaigns Featured News Videos

Lexus Debuts RX via Immersive Theatre and Law

Joshua Hughes

February 11, 2016February 11, 2016

Celebrating the luxury credentials of the vehicle, the one-night special was inspired by elements depicted in the SUV’s new spot Lexus has unveiled the all-new RX,...