Shot by former pro-skateboarder, Colin Kennedy, the spot follows a two-year-old named Sonny as he explores his surroundings
The North Face has unveiled a commercial in conjunction with the opening of its 2016 Explore Fund grant applications. Themed Little Expeditions, the spots aims to showcase the ‘tiny adventurer’ deep within. The short film follows a two-year-old named Sonny as he connects with his surroundings.
From the streets of Los Angeles to spectacular coastal views to his first touch of snow in the San Gabriel Mountains, his journey through discovery was shot by his father, former pro-skateboarder, Colin Kennedy. Capturing the action, the wild escapades were filmed while staying in step with the young explorer.
Running alongside Sonny, the athlete stayed at eye-level to capture the innate sense of curiosity which comes naturally to most people as well as the novelty of seemingly everyday objects. The advertisement marks the launch of the latest installation of the aforementioned grant-giving programme.
With the project currently underway, applications to The North Face 2016 Explore Fund are set to run between now and 4 April 2016. The new phase will see up to $500,000 (approximately £353,000) awarded to non-profit organisations which connect people to the outdoors in meaningful ways.
Meanwhile, to celebrate the National Park Service Centennial, the brand is encouraging associations to activate their programmes across national parks. The company has earmarked $250,000 (approximately £176,000) of the total grant funding to support the charitable bodies enrolled in the initiative.
The advertising campaign has been developed to include as its soundtrack, Lullatone’s All the Optimism of Early January from the While Winter Whispers EP produced by Lulla-Label. More information on the programme and marketing push is available to the public via a dedicated microsite.