insurance Archives | World Branding Forum

Read Time:1 Minute, 28 Second

Compare the Market new advert has introduced a new character, the wombat, to its famous meerkat family. The price comparison site has unveiled its new...

Read Time:53 Second

Churchill gets a CGI makeover

Olivia Pearce

October 7, 2019October 8, 2019

Churchill have replaced the nodding Churchill mascot in their latest campaign for a CGI version. The insurance company, whose nodding dog was reminiscent of Winston...

Read Time:2 Minute, 24 Second

Campaigns Featured News

AXA launches ‘Sharing Makes Us Stronger’ campaign with Fallon London

Olivia Pearce

October 3, 2019

AXA integrated campaign highlights the importance of sharing in a bid to help build mental resilience Creative agency Fallon London has teamed up with AXA...

Read Time:1 Minute, 14 Second

Campaigns Featured News Videos

Belairdirect Drives Brand with Refocused Strategy

Deborah Joy Peter

March 20, 2019March 22, 2019

Belairdirect has updated its marketing strategy and is using cinematic storytelling to relay its elevated consumer focus through a campaign. Belairdirect, the Canadian car and...

Read Time:44 Second

Branding Featured News Videos

Aviva Signs Maple Leafs’ Frederik Andersen

Olivia Pearce

November 13, 2018November 13, 2018

Insurance provider, Aviva Canada, has named Frederik Andersen of the Toronto Maple Leafs its ambassador. He is part of its new push. Aviva Canada has...

Read Time:58 Second

Advertising Featured News Videos

Manulife Vitality Celebrates What Canadians Live For

Joshua Hughes

October 7, 2016October 8, 2016

The new campaign backs Manulife Vitality, a life insurance product that rewards people for making healthy choices and being healthy. Manulife has released its largest national...

Read Time:1 Minute, 15 Second

Branding Featured News

American Family Insurance Inks John Legend Deal

Olivia Pearce

August 18, 2016August 18, 2016

American Family Insurance has appointed multi-award winning artiste and musician, John Legend, to its brand ambassador line-up. American Family Insurance has named John Legend the...

Read Time:1 Minute, 33 Second

Branding Campaigns Featured News Videos

Foresters Financial Makes Love Happen for Valentine’s

Olivia Pearce

February 1, 2016February 1, 2016

The new push aims to educate families on the benefits of life insurance and highlights how nearly a third of households have no coverage Foresters Financial Services...

Read Time:1 Minute, 49 Second

Advertising Featured News Videos

Farmers Insurance Claims Top Spot with New Push

Joshua Hughes

December 28, 2015December 28, 2015

The campaign is being led by television, online video, radio, social media, direct marketing, digital, and public relations executions American insurer group, Farmers Insurance, has released...

Read Time:1 Minute, 48 Second

Advertising Campaigns Featured News Videos

Prudential Drives Action with Race for Retirement

Deborah Joy Peter

December 2, 2015December 2, 2015

An earnest call-to-action, the push encourages consumers to start saving an additional one percent of their annual income for retirement Prudential has unveiled a new...

Read Time:3 Minute, 28 Second

Advertising Featured News Videos

John Hancock Launches Fresh Installation of Life Comes Next

Joshua Hughes

September 16, 2015September 26, 2015

The brand brings back its multi-channel 'Life Comes Next' marketing campaign for another year with television, online, and social media executions taking the lead John...