fragrance Archives | World Branding Forum

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Charlotte Tilbury, the renowned beauty brand, is marking the launch of its first fragrance collection with a vibrant pop-up event in London. What's more, the...

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Advertising Branding Campaigns Featured General Marketing

Supermodel Bella Hadid Debuts Luxury Fragrance Line, Orebella

Nurul Rustam

May 2, 2024May 7, 2024

Bella Hadid has been the face of campaigns and gracing runways since the age of 16. Throughout her career, she spent countless hours in makeup...

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Campaigns Featured News

GUESS fragrance advertising campaign is both seductive and inviting

Olivia Pearce

September 19, 2019

GUESS introduces Seductive Noir, an intriguing new fragrance for women and men which is a flanker to the number 1 selling fragrance globally for the...

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Branding Featured News

Etihad Airways Launches New Partnership with Acqua di Parma

Olivia Pearce

July 25, 2018June 13, 2023

Sophistication and premium services meet in Acqua di Parma-Etihad Airways association which began in 2014 Etihad Airways has launched a major new partnership with the...

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Featured Marketing News

Fragrance Du Bois expands its global presence

Olivia Pearce

May 18, 2017May 19, 2017

Celebrates opening of its first in-store boutique in London Having established a positive symbiosis and working relationship with the House of Jovoy in Paris, Fragrance...

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Featured Marketing News

Old Spice Teams Up with Tough Mudder as Partner

Deborah Joy Peter

April 18, 2016April 18, 2016

The exclusive collaboration offers the ideal proving ground for guys to test the new Old Spice Hardest Working Collection. Old Spice has joined forces with Tough...

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Branding Campaigns Featured News Videos

Burberry Launches New Fragrance Advert

Reuters

April 5, 2016

Oscar-winning director Steve McQueen makes his advert debut for new Burberry fragrance. Saskia O’Donoghue reports Heritage brand Burberry has released its steamiest advert yet. The...

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Branding Campaigns Featured News

Parlux and Kenneth Cole Pick Up Heroic Scent

Olivia Pearce

March 15, 2016March 15, 2016

The marketing campaign behind the fragrance has taken to promoting the importance of courage, kindness, and integrity Global beauty brand, Parlux, in partnership with American...

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Branding Featured News Videos

Victoria’s Secret Sends Love Letters with xo,Victoria

Deborah Joy Peter

February 19, 2016February 19, 2016

The new release was launched in New York City, with Dutch supermodel, Romee Strijd, secured as the face of the new scent Victoria's Secret has...

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Branding Featured News

Tommy Hilfiger Launches Rafael Nadal Global Brand Ambassadorship

Olivia Pearce

August 27, 2015August 27, 2015

NEW YORK - Tommy Hilfiger, launched its global brand ambassadorship with iconic tennis star Rafael Nadal for Tommy Hilfiger underwear, tailored and fragrance with a pop-up tennis event in Bryant...