The marketing campaign behind the fragrance has taken to promoting the importance of courage, kindness, and integrity
Global beauty brand, Parlux, in partnership with American designer and social activist, Kenneth Cole has unveiled Mankind Hero. The marketing campaign behind the fragrance has taken to promoting the importance of courage, kindness, and integrity to drive the message of heroism.
The essence of the aptly named masculine scent is built of respect—the sort which lasts a lifetime and is passed down from generation to generation, not unlike the honour shared between man and child. Model, John Pearson and his son, Cooper Pearson, were chosen to exemplify the intended father-and-son dynamic.
Photographed by John Balsom, the shoot was held in Brooklyn, New York. Staying true to the Kenneth Cole aesthetic, the bottle design captures the quality and style of the modern man. The creation combines black leather with chrome bolts and a leather-wrapped cap.
The new release delivers a fresh mountain air accord and rich woods infused with black vanilla. The fougere oriental potion contains notes of Italian lemon, coriander seeds, plum wood, lavender, clary sage, and vanilla, a mixture dried down with coumarin, amber woods, white moss, and musks.
“Heroes come in many forms; those who fight to make the world a better place and those who make just one life better with their presence. Mankind Hero celebrates the bold individuals who make a difference in our lives every day,” said Kenneth Cole, Chairman and CEO of Kenneth Cole Productions.