Branding Archives | World Branding Forum

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The feature supports the brand's direction to more actively engage with its consumers across the digital sphere Global premium scented candle manufacturer, The Yankee Candle...

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Advertising Branding Campaigns Featured News Videos

Gillette Shaves Off with Bond Moments Push

Joshua Hughes

October 5, 2015

The campaign launches across multiple channels including TV, online, and in-store and is in partnership with the latest 007 film, Spectre In line with upcoming...

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Advertising Branding Campaigns Featured News Videos

Flexjet Ascends with New Commercial for Red Label

Olivia Pearce

October 5, 2015October 5, 2015

The brand’s latest TVC is centred around its luxury fractional jet fleet, Red Label, and is aimed at the jetliner’s target audience of high net...

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Branding Marketing News

Tissot Inks First-Time Strategic Deal with the NBA

Thomas Ng

October 5, 2015October 5, 2015

As the first official timekeeper of the NBA, the global partnership enhances the game through a collaborative integrated timing system The National Basketball Association and Tissot...

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Branding Campaigns Featured News

SK-II Launches #ChangeDestiny with Cate Blanchett

Olivia Pearce

October 2, 2015October 2, 2015

In line with its worldwide roll-out, SK-II's latest push debuts in the U.S. with the premiere of a New York pop-up studio and video featuring its...

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Branding Campaigns News Social Media

Just for Me Goes Social with Campaign featuring Milian

Thomas Ng

October 2, 2015October 2, 2015

The Unilever brand has launched its #5FingerChallenge push across Instagram, an initiative entailing a partnership with Christina Milian Just for Me has rolled out its...

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Branding Featured News

Hilton Inspires Fun with Music and London Hotel Launch

Olivia Pearce

October 1, 2015October 1, 2015

The upcoming opening of Hilton London Bankside where the brand’s latest concert series kicks-off, aims to bring back the fun to a city teeming with...

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Branding Featured News

Starwood Signs Seven in Africa and Indian Ocean

Joshua Hughes

October 1, 2015October 1, 2015

The new deals are aimed at strengthening its position in Nigeria and Egypt, increasing its presence in Senegal, and penetrating into the markets of Mali,...

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Branding Featured News

Four Points Reaches New High with Upcoming Hotel Launches

Joshua Hughes

September 30, 2015September 30, 2015

Reaching the 200 mark, the Starwood hospitality brand has plans to unveil 12 new properties across America, Turkey, Algeria, Canada, India, Taiwan, and more Boasting the...

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Branding News

Ralph Lauren Hands Reins to Stefan Larson

Olivia Pearce

September 30, 2015September 30, 2015

After 48 years in the role, Ralph Lauren has stepped down as head of the brand but will continue on as Executive Chairman and Chief...

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Branding Campaigns Featured News Videos

Kate Hudson Puts the Sweet in BitterSweet by Campari

Olivia Pearce

September 29, 2015September 29, 2015

The Hollywood star signs on as the official face of the brand’s 2016 calendar and BitterSweet campaign set to embody the apéritif’s concept of duality...

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Advertising Campaigns Featured News Videos

The North Face Kick Starts First Global Advertising Push

Joshua Hughes

September 29, 2015September 29, 2015

Leveraging broadcast, online, and out-of-home media, the long-time brand launches pilot global campaign in more than 10 markets worldwide including the United Kingdom Global outdoor...