Branding Archives | World Branding Forum

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With the new Boeing 787-9 Dreamliner, three additional weekly flights will be introduced between Heathrow and Shanghai from 20 February 2016 British Airways has added...

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Branding Featured News

Ascend Scales Up with Fresh Caribbean Addition

Deborah Joy Peter

December 11, 2015December 11, 2015

Choice Hotels has expanded its Caribbean footprint by launching a new location called the Opus Hotel in Guyana’s Georgetown The Ascend Hotel Collection, a brand...

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Branding Campaigns Featured News Videos

Stars Wars’ UK Return Launches Britain’s Great Campaign

Olivia Pearce

December 10, 2015December 10, 2015

The UK government has partnered with Disney and Lucasfilm for the new Star Wars film to celebrate British inspiration, creativity, and innovation In conjunction with...

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Branding Featured News

Ellen’s Design Challenge Makes Comeback on HGTV

Joshua Hughes

December 10, 2015December 10, 2015

Premiering on 18 January 2015, the new and second season will see 10 competitors sketch, design, and innovate to avoid elimination Entertainment pioneer, Ellen DeGeneres...

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Branding Featured Marketing News

Sperry Lands Sponsorship Deal with America’s Cup

Olivia Pearce

December 9, 2015December 9, 2015

The brand is official footwear partner for the 35th installation of the America’s Cup and official footwear supplier for Oracle Team USA Sperry, the creator...

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Branding Featured News Technology

Glorious! Foods Beefs Up Digital with Website Debut

Deborah Joy Peter

December 9, 2015December 9, 2015

A move directly aligned with its marketing goals, the new portal was developed by the company’s integrated agency, Outsource Now UK's fresh chilled soups provider,...

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Branding Campaigns Featured News Videos

Degree Expands Partnership Angle with Basketball’s Curry

Olivia Pearce

December 8, 2015December 8, 2015

The athlete will continue to play a leading role in the brand’s marketing campaigns to showcase its upcoming products and innovations Unilever’s Degree Deodorant has...

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Branding Featured News

Starwood Welcomes Adventure into Le Méridien and Westin Experience

Thomas Ng

December 8, 2015December 8, 2015

The move supports the growing global demand of family travel as well as reinvents the kids’ club concept to set the brand apart Starwood Hotels...

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Branding Design Featured News

Haig Club Unveils ‘Holly’ Grail with Limited Edition

Olivia Pearce

December 7, 2015December 7, 2015

Haig Club has launched The Decanter Series, a new release designed to match the growing demand of whisky over the holidays Haig Club, the single...

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Branding News

MoneyGram Lends Support to Men’s European Championship

Olivia Pearce

December 4, 2015December 4, 2015

It has signed on as sponsor for the European Handball Federation's upcoming Men's European Championship scheduled for January 2016 Global money transfer and payment services...

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Branding Featured News Videos

John Hancock Partners with LA Roma Films for Boston

Olivia Pearce

December 3, 2015December 3, 2015

The partnership covers the title sponsorship of Boston, the first ever feature-length documentary film about the iconic Boston Marathon Thirty-one-year Boston Marathon principal sponsor, John...