Huda Beauty Considers Selling Kayali to Acquire Minority Stake
Huda Beauty is considering selling a part or all of its perfume line Kayali to fund the buyout of TSG Consumer Partners’ minority stake.
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Commbi: Insoles That Fit Your Life
In a market flooded with generic footwear options, Commbi is carving a niche by introducing a new concept: interchangeable insoles. Launched in 2024, the brand offers a unique range of shoes, providing consumers with control over their footwear experience.
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What Makes Nostalgia Marketing So Effective?
Nostalgia, a sentiment that evokes a longing for the past, has become a powerful marketing tool. In this article, we elaborate on this timeless marketing tool and the strategies to harness it for effective branding.
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IKEA Brings Global Pyjama Party to China
IKEA’s global pyjama party, a celebration of sleep and community, has successfully made its way to China. Initially launched in Sweden and breaking a World Record, this event is now making its mark in the Chinese market.
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A Peek at Coach Fall Campaign “Unlock Your Courage”
Coach has launched “Unlock Your Courage,” a new fall campaign starring new global ambassadors Elle Fanning, Charles Melton, Nazha and Storm Reid, and returning Coach Family members Jayson Tatum, Kōki, and Youngji Lee.
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Qatar Airways Creates World’s First Airline Commercial Where “You” Can Be the Star
Qatar Airways has unveiled a new global ‘AI Adventure’ film that uses state-of-the-art technology to reinforce its commitment to developing incomparable, immersive experiences for everyone.
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Love Cocoa: A Taste of Ethical Indulgence
Love Cocoa is a British chocolate brand committed to ethical and sustainable practices. Offering a diverse range of products, from classic bars to unique flavours, Love Cocoa prioritises the quality and source of its cocoa.
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Mentholatum® Celebrates 135 Years: A Legacy of Innovation & Wellness
Mentholatum® proudly celebrates its 135th anniversary, highlighting its enduring commitment to health and wellness with exciting new product launches that showcase ongoing innovation.
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Canadian Retail Powerhouse Eyes 7-Eleven with £29.2bn Bid
In a deal that could become Canada’s largest foreign acquisition, convenience store giant Alimentation Couche-Tard (ACT) has made a $38 billion (£29.2 billion) bid for 7-Eleven.
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Petcare Leader Hartz & Cutwater Confess the Biggest Secrets of Pet Owners in a New Campaign
To celebrate the special bond between pet owners and their furry friends, leading pet care brand Hartz, owned by Japanese CPG giant Unicharm, and creative and media agency of record Cutwater have partnered to launch a heartfelt, social-forward campaign.
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Marriott International Celebrates 9,000 Properties with St. Regis Longboat Key Resort Grand Opening
Marriott International has proudly unveiled its 9,000th property, a beacon of luxury and exclusivity, with the grand opening of The St. Regis Longboat Key Resort.
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Baojing Golden Tea: Elevating Packaging Through Cultural Immersion
Pica has unveiled a regional public brand strategy for Baojing Golden Tea, marking the most significant upgrade in the tea’s history. This strategic move is set to transform the perception and market positioning of Baojing Golden Tea.