Branding Archives | World Branding Forum

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Travelport has been awarded the Air India account after a competitive pitch involving several contenders. The contract begins in November. Travel commerce platform, Travelport, has...

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Branding Featured News Videos

Chili’s Keeps Halloween Brief with Cheeky Boxers

Olivia Pearce

October 12, 2018October 12, 2018

Chili’s has launched a limited-edition Halloween costume set featuring a pair of boxers and cardboard cell phone prop now available online. Riding on the virality...

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Branding Featured News

Pottery Barn Kids Expands Stable into the UK

Deborah Joy Peter

October 12, 2018October 12, 2018

Pottery Barn Kids has penetrated the UK market with a John Lewis in-store partnership and retail proposition supporting online shopping. Pottery Barn Kids has expanded...

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Branding Featured News Videos

WestJet Arrives at Love Where You’re Going

Olivia Pearce

October 11, 2018October 11, 2018

WestJet has curated a campaign around its refreshed image. Dubbed Love Where You’re Going, it features a commercial that inspires travel. WestJet has premiered a...

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Campaigns Featured News Videos

Barbie Combats Bias via Dream Gap Project

Deborah Joy Peter

October 10, 2018October 10, 2018

Barbie has signed on with three research partners to fight gender bias through its multi-year global initiative called the Dream Gap Project. Barbie has created...

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Branding Featured News Videos

Marriott Shares Stories from Five Continents

Olivia Pearce

October 10, 2018October 17, 2018

Marriott has a new push which focuses on its three collection brands: The Luxury Collection, Autograph Collection, and Tribute Portfolio. Marriott has debuted a global...

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Featured Marketing News

Express Changes the Game with NBA Pros

Anisha Kapoor

October 10, 2018October 10, 2018

Expanding on an existing tie-up, Express has created a second Game Changers campaign starring Trae Young and other NBA professionals. Express has expanded a multiyear deal...

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Branding Featured News

NFL London Games Concert to Air on GoUSA TV

Olivia Pearce

October 9, 2018October 9, 2018

The NFL tie-up with Brand USA will see the upcoming London Games Kickoff Concert starring Jess Glynne presented by GoUSA TV. As part of a...

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HyperX Adds Dele Alli to Ambassador Lineup

Thomas Ng

October 9, 2018October 9, 2018

HyperX, a division of Kingston Technology, has signed a two-year deal with Dele Alli to feature in the brand’s 2019 marketing campaigns. HyperX has announced...

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Branding Featured News

Hyatt Grows Portfolio with Two Roads Takeover

Deborah Joy Peter

October 9, 2018October 9, 2018

Hyatt is growing its portfolio with the acquisition of the Destination, Joie de Vivre, Alila, Thompson, and tommie brands under Two Roads. Hyatt has inked...

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Featured Marketing News

Wendy’s Whips Up S’Awesome Bacon Classic

Anisha Kapoor

October 9, 2018October 9, 2018

Wendy’s has created the S’Awesome Bacon Classic which uses a fan-favourite signature sauce that lead to the release of the new entry. Wendy's has added...

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Branding Featured News Videos

UGG Stars Adwoa Aboah in 40 Years Push

Olivia Pearce

October 8, 2018October 9, 2018

UGG is marking its fortieth year in the lifestyle space with a global effort featuring brand ambassador, Adwoa Aboah, and other personalities. UGG has released...