The NFL tie-up with Brand USA will see the upcoming London Games Kickoff Concert starring Jess Glynne presented by GoUSA TV.

As part of a wider NFL London Games sponsorship deal, the National Football League has announced that GoUSA TV will present the London Games Kickoff Concert. An event spotlighting American culture and travel, the showcase marries music, sports, food, and tradition as well as features singer-songwriter, Jess Glynne.

She will perform before the Seattle Seahawks and Oakland Raiders meet in the first of the NFL’s three regular-season games. An artiste whose work combines elements of pop, soul, and house music, she has sold more than 13 million singles worldwide, while her 2015 debut album has sold more than one million copies in the UK alone.

The NFL London Games concert takes place on 14 October 2018 at the Wembley Stadium. GoUSA TV is an extension of Brand USA which promotes travel to the United States via on-demand video content created around American experiences.

The Wembley games and 2018’s match-ups will see the Oakland Raiders host the Seattle Seahawks on 14 October; the Los Angeles Chargers host the Tennessee Titans on 21 October; and the Jacksonville Jaguars host the Philadelphia Eagles on 28 October.

“We are delighted to continue our partnership with Brand USA and support their mission to encourage people from around the globe to explore all that the United States has to offer. GoUSA TV is a great brand that helps us to deliver an exciting experience for all NFL fans,” said Alistair Kirkwood, Managing Director of NFL UK.

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