Pottery Barn Kids has penetrated the UK market with a John Lewis in-store partnership and retail proposition supporting online shopping.

Pottery Barn Kids has expanded into the United Kingdom, an introduction supported with an ecommerce website as well as curation of home furnishings and textiles for infants and children. Beginning in mid-October, the marque will grow its presence with branded shop-in-shops at John Lewis & Partners.

Kicking off its wholesale operations in the UK with three such locations, each will feature an eclectic product line-up in-store at Oxford Street, Peter Jones, and Stratford City as well as online. The Pottery Barn Kids and John Lewis tie-up marks Williams-Sonoma’s second European venture with the brand.

As part of its debut in said market, the retailer will feature an exclusive West Elm x Pottery Barn Kids collection of nursery accessories and décor. The range pairs the aesthetic of West Elm with the company’s expertise and longstanding dedication to the craftsmanship.

“Bringing our furniture and accessories to the UK is a proud moment for us. Launching curated shop-in-shops with renowned retailer, John Lewis, provides our UK customers the opportunity to celebrate the milestones and special moments of childhood with us,” said Jennifer Kellor, President of Pottery Barn Kids.

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