Brand Acquisition Archives | World Branding Forum

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The move coincides with the launch of Skydance Interactive, an entity dedicated to original video games and virtual reality experiences. Skydance, the company behind event-level...

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Branding Featured News

Grand Nikko to Launch Pilot Property in Tokyo’s Daiba

Deborah Joy Peter

April 26, 2016April 26, 2016

The new property is scheduled to re-open on 1 July 2016 as Grand Nikko Tokyo Daiba, Japan’s first Grand Nikko branded hotel. Hospitality management group,...

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News Public Relations

Burson-Marsteller Plots Turkey’s Effect PR Takeover

Anisha Kapoor

April 20, 2016April 20, 2016

Following the acquisition, the brand will join the B-M network as a full member and be re-named Effect Burson-Marsteller. Burson-Marsteller is set to acquire a...

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News Technology Videos

AKQA Acquires Potato in the UK to Elevate Digital

Thomas Ng

March 11, 2016March 12, 2016

Specialised in designing and building secure and scalable web applications, its work sits at the heart of many influential campaigns Digital services outfit, AKQA, has...

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Advertising Featured Industry News

Heineken Expands Beer Portfolio with Red Stripe

Joshua Hughes

February 17, 2016February 17, 2016

The move follows the acquisition of a controlling stake in Desnoes and Geddes in October 2015, marking a new milestone for the marque Set to take over...

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Marketing News Technology

Possible Worldwide Drives Its Optimism into Germany

Anisha Kapoor

January 28, 2016January 28, 2016

Founded in 1998, the outfit provides digital strategy, user experience, asset creation, and campaigns as part of its client services Global digital agency, Possible Worldwide,...

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Featured News Public Relations Technology

Grey Builds Mobile Muscle with ArcTouch Takeover

Thomas Ng

January 27, 2016January 27, 2016

The move enhances Grey’s ability to drive creative thinking leading to big platform ideas true to its Famously Effective mission Global marketing communications shop, Grey...

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Advertising Industry News Technology

Dentsu Aegis Network Adds Canada’s Grip to Digital Stable

Thomas Ng

January 14, 2016January 14, 2016

The latter maintains its name and operate as a specialist brand within the network, extending Dentsu Aegis’s Canadian footprint Dentsu Aegis Network will acquired Grip, a...

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Weber Shandwick Amps Up with ReviveHealth Takeover

Deborah Joy Peter

January 8, 2016January 8, 2016

The move combines the firm’s global expertise with ReviveHealth's business focus to include health-related systems and services Weber Shandwick has acquired ReviveHealth, a premier integrated marketing...

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Advertising Featured News

BBDO Acquires Wednesday with Co-founders to Lead

Deborah Joy Peter

January 7, 2016January 7, 2016

With over 100 people across offices in London and New York, the brand operates on a culture of passion for industry and clients BBDO Worldwide, a division...

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News Public Relations

H+K Beefs Up Public Relations in Canada

Anisha Kapoor

January 5, 2016January 5, 2016

The WPP agency plans to acquire the assets of Canadian-based public engagement service, Acertys, to expand its North American business WPP-owned public relations and public...

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Advertising Marketing News

Publicis Flexes Healthcare Muscle with PDI Acquisition

Joshua Hughes

December 25, 2015December 25, 2015

The takeover increases the breadth and capabilities of the firm’s existing biomedical commercialisation and marketing services Publicis Healthcare, under Publicis Groupe, has added to its...