Brand Acquisition Archives | World Branding Forum

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Capri, formerly Michael Kors, has revealed that its almost €2 billion acquisition of luxury fashion house, Versace, is officially concluded. Global fashion luxury group, Capri, has...

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Featured Marketing News

Apple Leisure Group Grows Presence in Europe

Anisha Kapoor

December 19, 2018December 19, 2018

In line with its expansion plans for Europe, Apple Leisure Group has inked an agreement to acquire Alua Hotels & Resorts in Spain. Apple Leisure...

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Featured Marketing News Videos

CoStar Buys UK’s Realla for Europe Expansion

Joshua Hughes

October 15, 2018October 15, 2018

Focused on Europe market expansion, CoStar grows its commercial real estate content network with the acquisition of Realla in the UK. Commercial real estate content...

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Featured Marketing News

Electrolux Expands Footprint with Best Takeover

Anisha Kapoor

July 7, 2017July 19, 2017

Consumer electronics heavyweight, Electrolux, will acquire Best, a home solutions brand specialised in the design of kitchen hoods. Electrolux has agreed to acquire Best, a...

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Advertising Featured News

TBWA Reveals Plans for Lucky Generals Takeover

Joshua Hughes

February 23, 2017February 23, 2017

TBWA has secured a majority stake in UK agency, Lucky Generals. The new addition will be consolidated under the TBWA UK Group. TBWA Worldwide has...

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Industry News

Nielsen Enters Agreement to Acquire Gracenote

Joshua Hughes

December 21, 2016December 21, 2016

Leader in audience measurement, Nielsen, has acquired the industry's premier provider of media and entertainment metadata, Gracenote. Nielsen has inked a Tribune Media Company deal...

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News Public Relations

Grey Group Expands Footprint with Tank Takeover

Anisha Kapoor

December 19, 2016December 19, 2016

Grey Group has moved to acquire Canadian full-service healthcare and consumer agency, Tank, with Marc Lanouette seated at the helm. Grey Group has acquired Tank,...

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Featured Marketing News

Dentsu Aegis Taps Sports and Entertainment in Canada

Anisha Kapoor

December 7, 2016December 7, 2016

Dentsu Aegis has acquired Canadian consultancy, S&E, a leading sponsorship group specialised in sports and entertainment. Dentsu Aegis has acquired Canadian sponsorship consultancy, S&E Sponsorship...

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Featured Marketing News

Marriott International Completes Starwood Takeover

Deborah Joy Peter

September 23, 2016September 23, 2016

Marriott International will operate over 5,700 properties, representing 30 brands from the moderate-tier to luxury in more than 110 countries. Marriott International has completed its acquisition...

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Weber Shandwick Unveils London’s Flipside Takeover

Deborah Joy Peter

September 13, 2016September 13, 2016

The Weber Shandwick move combines Flipside’s services with its own social media, brand publishing, and integrated media capabilities. Communications network, Weber Shandwick, has acquired Flipside,...

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Branding Featured News

Samsung Grows Home Appliances Biz with Dacor

Olivia Pearce

August 11, 2016August 11, 2016

The Samsung takeover marks the group’s investment in said industry, expanding its portfolio to include ultra-premium home appliances. Samsung Electronics America has entered into a...

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Grey Group Unveils Maruri Takeover in Ecuador

Deborah Joy Peter

August 9, 2016August 9, 2016

The full-service agency has had a partnership with global marketing communications network, Grey Group, since the early 1990s. Grey Group has acquired a majority stake...