Beauty Archives | World Branding Forum

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The effort by Dove celebrates feminine beauty in Canada with a key spot featuring a line-up of remarkable women with inspiring stories. Dove has unveiled...

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Branding Featured News

OPI Polishes Brand with Kerry Washington Collaboration

Deborah Joy Peter

June 6, 2016June 6, 2016

The actress worked with OPI Co-founder to develop and name the 12 shades available in both Nail Lacquer and GelColor formulas. OPI Washington DC is...

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Featured Marketing News Videos

Dove Breaks the Rules of Beauty for Women in India

Deborah Joy Peter

April 29, 2016May 3, 2016

The push by Dove entails a more inclusive slant aimed at changing women’s perception in relation to their views on aesthetics. Personal care group, Dove,...

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Branding Campaigns Featured News

Bioré Freshens Up with Mitchell’s Ambassadorship

Olivia Pearce

April 6, 2016June 16, 2016

Shay Mitchell is set to serve as the face of the Bioré brand for 2016 and will be featured in the marque's upcoming campaigns. Bioré Skincare...

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Branding Featured News

Lancôme Reinvents Femininity with Rossellini

Olivia Pearce

March 8, 2016March 8, 2016

The two are collaborating to renew the thread of an inspired story which began in 1983 when she became the first face of the brand...

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Branding Campaigns Featured News Videos

Unilever Jazzes Up Latino-Style with #100PorCientoTu

Olivia Pearce

March 3, 2016March 3, 2016

A new initiative spotlighting multiple brands, the platform aims to promote the message of self-expression and individuality Unilever is celebrating the diversity and style of...

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Advertising Campaigns Featured News Social Media Videos

Honest Beauty and Alba Get Real with #LetsBeHonest

Joshua Hughes

November 5, 2015November 5, 2015

Merging brand and consumer-generated content, the marque has launched a brand push celebrating stories inspired by feminine beauty Cosmetics brand, The Honest Company, founded by Hollywood's Jessica Alba,...

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Branding Campaigns Featured News Videos

Avon Offers a Whiff of Outspoken Party! Featuring Fergie

Olivia Pearce

October 20, 2015October 21, 2015

The launch of the new fragrance marks the next chapter of the brand’s partnership with the multi-platinum singing sensation Avon has activated the next chapter...

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Branding Featured News

Unilever to Acquire Murad Skincare; Follows Acquisitions of Dermalogica, Kate Somerville & REN

Olivia Pearce

July 6, 2015

Brand Continues to Grow Personal Care Prestige Portfolio Unilever has signed an agreement to acquire Murad, a leading clinical skincare brand. This follows the recent...

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Advertising Campaigns Featured Marketing News Public Relations

Selena Gomez Shines as Pantene’s Newest Ambassador; Strong Is Beautiful” Campaign will Debut August 2015

Joshua Hughes

June 16, 2015July 4, 2023

World-Wide Multi-Platinum-Selling Singer and Actress Named New Face of Iconic Hair Care Brand. Actress, recording artist and trendsetter Selena Gomez knows a thing or two...