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‘Probably not the best beer in the world’ – Carlsberg’s new…
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Don Lee Farms Takes Burgers to Grills Worldwide
Anisha Kapoor
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January 18, 2019
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Branding
Skyn Condoms Raises the Bar with Cocktail Club
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October 23, 2018
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L’Oréal Fixes Hair Dramas with The Roots Family
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Advertising
Calvin Klein and Amazon Drive ‘Phygital’ Buzz
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Branding
BMW 5 Series Sedan Stars in “Tom Clancy’s Jack Ryan”
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Industry
Wunderman Acquires Leading Commerce Experience Agency, Gorilla Group
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Branding
Eighty-One Brands Win at the Americas Edition of the World Branding...
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BrandZ Top 40 Most Valuable Australian Brands Ranking Shows Banks Still...
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PMX Agency Launches Marketplace E-Commerce Solution
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Lacoste’s Emotional “Crocodile Inside” Campaign
Olivia Pearce
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May 23, 2019
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Lacoste is the most recent example of a brand who let the story—not their product—drive the incredible narrative.
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