Advertising Archives | World Branding Forum

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The brand 'keeps walking' with biggest ever global investment to drive the next decade of growth for the marque Scotch whisky heavyweight, Johnnie Walker, has unveiled its...

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Advertising Featured News Videos

John Hancock Launches Fresh Installation of Life Comes Next

Joshua Hughes

September 16, 2015September 26, 2015

The brand brings back its multi-channel 'Life Comes Next' marketing campaign for another year with television, online, and social media executions taking the lead John...

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News Social Media

News Corp Logs On with Unruly to Grow Digital Business

Thomas Ng

September 16, 2015

News Corp is set to acquire global ad platform, Unruly Holdings, in line with its aim to further develop its own digital base to enhance...

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Campaigns Featured News Videos

Amtrak Travels Further with Multi-Pronged Brand Campaign

Joshua Hughes

September 15, 2015September 26, 2015

The latest advertising push covers executions across TV, print, digital, and social media with a dedicated emphasis on passenger experiences Amtrak has unveiled its latest...

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Vision Direct Urges Consumers to See the Light with Contacts

Thomas Ng

September 15, 2015September 26, 2015

The brand's rigorous video campaign depicts the benefits of making the shift from spectacles to contact lenses Online contact lens retailer, Vision Direct, has launched...

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Advertising News

2015 Spikes Asia Festival Names Winning Agencies

Joshua Hughes

September 14, 2015September 14, 2015

BBDO and DDB finish in the top three for the seventh year in a row while Omnicom is dubbed most creatively awarded in the industry At...

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Branding News

Publicis Groupe Strengthens South Africa Presence with TCC Acquisition

Olivia Pearce

September 11, 2015September 15, 2015

The strategic takeover of The Creative Counsel Group, South Africa's largest BTL group of agencies marks a new frontier for the brand in a highly...

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Advertising Featured News

Outfront Media Beefs Up Premium Outdoor Solutions with Prime

Joshua Hughes

September 11, 2015

Outfront Prime offers top market clients elevated outdoor visibility and heightened brand exposure amongst high-end consumers in approximately 250 high-traffic U.S. locations American out-of-home media company,...

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Advertising News

Automate Ads Enhances Advertiser Offerings with Automation Tasks

Thomas Ng

September 10, 2015September 11, 2015

Automation of management and optimisation of existing campaigns by Facebook and Google Adwords advertisers now enhanced Automate Ads, the Y-Combinator-backed digital advertising automation company, has...

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Campaigns Featured News

Hyundai Drives Passion in True NFL Style with New Campaign

Olivia Pearce

September 10, 2015September 10, 2015

The automotive giant has launched its first ever NFL-themed campaign with two brand new TV spots set to roll out as part of the NFL...

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Advertising News

O&M Advertising Names Charlie Rudd to CEO Role

Joshua Hughes

September 10, 2015September 15, 2015

The BBH COO returns to Ogilvy & Mather to drive the business of O&M Advertising forward BBH Chief Operating Office, Charlie Rudd, has been appointed...

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Advertising News

TBWA’s Kyla Jacobs Goes Global

Joshua Hughes

September 8, 2015September 9, 2015

The network has elevated its previously poached CP+B director's role to include global business Stepping into the newly created role of Global Business Development Director,...