Outfront Media Beefs Up Premium Outdoor Solutions with Prime

Outfront Media Prime

Outfront Prime offers top market clients elevated outdoor visibility and heightened brand exposure amongst high-end consumers in approximately 250 high-traffic U.S. locations

American out-of-home media company, Outfront Media, has newly unveiled Outfront Prime, the latest brand representative of the outfit’s super premium outdoor assets comprised of the most highly-trafficked and iconic billboard locations across the United States.

As Outfront Media maintains a substantial focus on markets with a best-in-class inventory within their respective markets, assets by Prime signify the absolute top of the asset pyramid available in spectacular locations. In addition, Outfront Prime will have a dedicated concierge team while its customers stand to benefit from a customisable suite of creative solutions and avenues for public relations and social media amplification.

The new brand’s offerings enable advertisers to reach high-end consumers in priority markets like SoHo in New York, Sunset Boulevard in Los Angeles, Mag Mile in Chicago, and Union Square in San Francisco, allowing the said target audiences the opportunity to spot Prime advertisers everywhere they go, right from shopping centres to major dining areas.

“As the media landscape continues to evolve, we are dedicated to bringing innovative solutions and tailored out-of-home products to market,” said Jeremy Male, Chairman and Chief Executive Officer of Outfront Media.

“We are very excited about the launch of Outfront Prime, which allows us to offer clients personalised access to the most prestigious advertising locations in the country.”

Initial PRIME advertisers include both existing clients and new brands in the luxury category such as Jimmy Choo, Calvin Klein, BMW, Grey Goose, Tiffany, and David Yurman among others. The platform is accessible in approximately 250 locations in markets including Boston, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco, and Washington DC.